ASUS has developed an affordable sub-$200 smartphone called the ZenFone Max Pro to compete against Xiaomi in India – the second largest smartphone market after China.
The 10,999 Indian rupee phone (about $165) made its debut on Monday in Delhi.
The ZenFone Max Pro comes equipped with a 5000mAh battery, a 6-inch FHD+ Full View display and a dual-camera system. It is powered by the Qualcomm Snapdragon 636 Mobile Platform, with Adreno 509 graphics and runs on pure Android 8.1.
“India remains a key market for our smartphone business and we wanted India to be one of the first countries to receive our brand new ZenFone Max Pro,” said Asus CEO Jerry Shen. “We are proud to be working with Qualcomm Technologies to make ZenFone Max Pro one of the most powerful yet battery-efficient smartphones for all Indian consumers to enjoy.”
Larry Paulson, President & Vice President, Qualcomm India said: “Qualcomm Technologies shares the ASUS commitment to exceptional design and quality, With the launch of ZenFone Max Pro, powered by the Snapdragon 636 Mobile Platform, ASUS has brought together an ideal balance of exceptional battery life, outstanding performance and consumer value.”
The ZenFone Max Pro will be available for Indian consumers to buy on Flipkart (one of India’s leading e-commerce firms) on May 3.
Kalyan Krishnamurthy, Flipkart CEO said in a statement:
“Flipkart has driven the adoption of smartphones in India, and grown the market, through innovations and a deep sense of knowing what consumers want.
“With this partnership with Asus, we’re multiplying those efforts by collaborating to leverage our individual strengths — data-driven research & insights, and technological prowess — to build smartphones truly customized for India.
“Asus is a trusted brand worldwide with a 3 decade global legacy in technology and innovation.
“Ultimately, we want the latest smartphone technology to be affordable and accessible to everyone, but, while we’re at it, we also want to ensure Indian consumers get smartphones with features they most want,”