The Clorox Company – Company Information


The Clorox Company is an American multinational manufacturer of consumer and professional products, based in Oakland, California.

It is publicly listed on the NASDAQ Stock Market, under the stock ticker symbol ‘CLX’.

The company traces its history back to a firm called the Electro-Alkaline Company, created by Archibald Taft, Edward Hughes, Charles Husband, Rufus Myers, and William Hussey in 1913.

Its original product, Clorox, was named after its ingredients chlorine and sodium hydroxide.

In 1928, it went public on the San Francisco stock exchange and changed its name to the Clorox Chemical Company.

Clorox now has a broad portfolio of products, and many of its brands are regular household names.

Some of the Clorox Company’s most well known products include:

Its namesake bleach and cleaning product Clorox Healthcare™, HealthLink ® , Aplicare ® and Dispatch ® products, Green Works ® naturally derived products, Pine-Sol ® cleaners, Poett ® home care products, Fresh Step ® cat litter, Glad ® bags, wraps and containers, Kingsford ® charcoal, Hidden Valley ® and KC Masterpiece ® dressings and sauces, Brita ® water-filtration products, and Burt’s Bees ® and güd ® natural personal care products.

It manufactures its products more than 24 countries and markets them in more than 100 countries.


The Clorox Company logo

Earnings (in $ millions) 2013 2012
Net sales $5,623 $5,468
Cost of products sold $3,211 $3,164
Gross profit $2,412 $2,304
Selling and administrative expenses $807 $798
Advertising costs $500 $482
Research and development costs $130 $121
Interest expense $122 $125
Earnings from continuing operations before income taxes $853 $791
Income taxes on continuing operations $279 $248
Earnings from continuing operations $574 $543
Net earnings $572 $541
Balance sheet data (in $ millions)
Total assets $4,311 $4,355
Total liabilities $4,165 $4,490
Stockholders’ equity (deficit) $146 $(135)
Cash flow data (in $ millions)
Net cash provided by operating activities $775 $612
Net cash used in investing activities $(55) $(277)
Net cash used in financing activities $(685) $(321)
Cash and cash equivalents at end of year $299 $267
Common share data (in $)
Basic earnings (loss) per common share $4.37 $4.14
Diluted earnings (loss) per common share $4.30 $4.09

Source: “The Clorox Company 2013 Form 10-K Annual Report”

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