Marketplace – definition and meaning

Marketplace may refer to an open space or square in a town where people buy and sell things, i.e., a street market. It also means ‘the market‘ in the abstract sense. For example, for a product to compete effectively in the marketplace, it needs to sell at the right price.

In the world of health insurance, a marketplace is a service that helps people shop around for affordable health insurance, i.e., insurance within most people’s budgets. People can also enroll in such marketplaces. In the US, the federal government operates The Marketplace. Some US states run their own.

Health insurance refers to insurance plans that pay for people’s medical expenses when they need them.

Collins Dictionary has the following meanings of the term:

“1. The marketplace refers to the activity of buying and selling products. 2. A small area in a town or city where goods are bought and sold, often outdoors.

Online marketplace – definition

The online marketplace is a kind of e-commerce website where many third parties provide information on goods and services. The operator of the website processes the business transactions, i.e., orders.

These are the primary type of multichannel e-commerce. According to e-commerce experts, they are also a way to make the production process more efficient.

Marketplace
The traditional marketplace has been somewhere physical that people walk to, buy and sell things, meet friends, and gossip. Today, the term also refers to a virtual place we visit online. What will come to people’s mind in 100 years’ time when somebody utters the term?

While the operators of online marketplaces process consumer transactions, participating retailers and wholesalers fulfill the orders. The retailers and wholesalers also carry out deliveries.

Wholesalers sell to retailers and other businesses; they do not sell to the general public.

Regarding what these online marketplaces sell, Wikipedia says:

“Some have a wide variety of general interest products that cater to almost all the needs of the consumers, however, some are consumer specific and cater to a particular segment only.”


Different types of marketplaces

There are several different kinds of trading platforms online. Some began as a web store and later started to include other sellers.

Others, on the other hand, started off with several local players in the online market. Today, some social and media platforms have their own marketplace.

Below is a list of different types of marketplaces with a brief description of each one:

Comparison websites

Comparison websites are vertical search engines that shoppers use to compare products. They can select according to price, reviews, features, and other criteria.

The majority of sites aggregate product listings from several different retailers. However, they do not directly sell goods themselves.

Opened platforms

Opened platforms started off as simple online retailers, i.e., webshops, and then expanded.

Today, they include third-party sellers in their range of goods and services. Amazon, for example, is an opened platform.

Major search engines

Major search engines such as Bing or Google have buy options.

Local platforms

In this type of platform, local neighborhoods form their own communities online.

Put simply; small businesses get together so that they can offer a comprehensive range of products.

Online marketplaces

These are online traders that typically hold auctions or have other types of commercial setups. eBay, for example, is an online marketplace.


Video – a successful marketplace strategy

In this PrestaShop video, Nicolas Maufrais gives us a technical and marketing toolkit to get the most out of marketplaces. Marketing tools help businesses boost their sales. Maufrais is the PrestaShop Agencies Partnership Manager with Shopping Flux.