Global online games industry reshaped by rising Asian power

The global online games industry is being reshaped by the rapid expansion of internet users in Asian countries, says the China Game Publishers Association Publications Committee (GPC).

The GPC adds that a progressive upgrading position of the online games industry in the emerging economies of Asia is resulting in a revolution in the global online games market.

The GPC says that the growth in online games consumer numbers in China and other east and southeastern Asian nations will “boost the development of Asian power in the games industry.”

According to a study released by Newzoo:

  • Asian-Pacific market share of the global games industry is 35.7%.
  • Asian-Pacific user share of the global games industry is 38.7%.


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Online games industry shifting eastward

South Korea and Japan, leaders in online and console games respectively, became the first advanced economies for games in Asia in the course of the industry’s development within the continent.

Asian game companies, including those from China, see South Korea and Japan as major “fortresses” to draw lessons from and increase market share.

CEO of Perfect World, Robert H. Xiao, believes companies in South Korea, China and Japan should unite in developing games as an entertaining way to spread Oriental culture globally.

GPC informs that according to available data, Perfect World, along with other Chinese game companies are “actively integrating global resources through PWIN- and PWIE-based investments, products and channels, which helps to accelerate the globalization process of online games in China as well as in Asia.”

Globalization refers to the increased integration of all the world economies, mainly by breaking down trade barriers and the movement of labor, capital and technology across national frontiers.

ARC, a standardized distribution platform for internet games in the Asia-Pacific region, is facilitating the rapid growth in the global exportation of games from Asian countries.

According to industry analysts, the leaders in Asian games are China, Japan and South Korea. South Korea and Japan are and have been game exporters, while China is gradually turning from importer into exporter.

Forty percent of China’s exported games are Perfect World products. Perfect World has been China’s largest exporter of games for the last six years.

Asian games, such as Devil May Cry V, Anipang and Swordsman Online have gained international recognition and influence through a range of end devices, including smart phones and computer consoles.

The architecture of the global online games industry is shifting as consumption capability and subscriber numbers of Asian game users grow.

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