HTC is rolling out its own virtual reality (VR) ad service. The new VR advertising service will be available for developers on the Viveport marketplace – HTC’s app store for virtual reality. The ad service allows Viewport developers to include video ads, app recommendation banners, 2D and 3D in-app placements, and simulated “big screen video” ads […]
News on the latest developments in the virtual reality (VR) market.
Amazon is exploring the idea of adding virtual reality and augmented reality to its physical brick and mortar retail stores, part of an effort to give consumers a better idea of what certain products would look like in their home. Although Amazon’s current real-life retail presence is currently limited to groceries and books, a New York Times report, […]
The virtual reality (VR) gaming market is forecast to grow at a compounded annual growth rate of above 67% between 2017-2021, according to a new market study by Technavio. The research report notes that the global VR market has been positively influenced by the adoption of VR gaming among gamers, with the gaming market strongly […]
The virtual reality (VR) and augmented reality (AR) headset market is forecast to grow at a compound annual rate of 58% over the next five years, with total headset device shipments expected to reach 99.4 million in 2021, according to data from the International Data Corporation (IDC). In 2016, a total of 10.1 million VR […]