What is White Hat SEO?

There are two main search engine optimization (SEO) strategies: the White Hat SEO strategy and the Black Hate SEO strategy. 

What is the difference between the two?

White Hat SEO is considered to be the most ethical form of optimizing a site for search engines.

In contrast to Black Hat SEO, it does not involve using deceptive strategies that are frowned upon and against search engine guidelines.

Instead, White Hat SEO focuses on creating content for users and not for search engines.

The strategy aims to make changes to a site so that it is more accessible for search engines to crawl and “understand” what they are about –  it doesn’t attempt to abuse the algorithm that search engines use to rank sites.

White hats usually create content that lasts a long time.

So, how do people go about with White Hat SEO?

White Hat SEO techniques:

Make sure that keywords are in the title of your the page. Including keywords in your title will give readers a better idea of what the content is about and also helps search engines determine the relevance of your content to a topic.

Create quality content that readers will enjoy. Note: a general rule of thumb is to create content at least 300 words long.

Make sure that you separate content from presentation. You can do this using CSS.

Use keywords and key-phrases that you think people will look up.

  • Use your keywords in the following key elements of a webpage:
    • page <title>
    • <meta> description
    • header tags (<h1>, <h2>, <h3> etc.)
    • text
    • image “alt” attributes
    • anchors and links  

Ensure that any outbound links are relevant to the content in your page and be sure that anchor text properly describes the content of the page being linked to.

Video describing what White Hat SEO is:

Related links:

What is SEO friendly HTML?

What is SEO friendly content?

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