In today’s digital era, videos have overtaken text as the most popular form of content on the internet. This isn’t surprising because videos are more engaging, informative, and entertaining than any other type of material.
However, creating videos can be time-consuming and costly, particularly if you need more tools and expertise. This is where automation steps in.
Automating your video creation process can save you time, money, and resources while assuring high-quality content.
In this article, we’ll look at the best methods to automate your video creation, including tools, techniques, and strategies.
But firstly, let’s understand what exactly automated video creation is:
What is Automated Video Creation?
It’s an act of using video editing software to autonomously create short, exciting videos for marketing and promoting your branded content.
Just assume you recorded a podcast this week and distributed it to your followers. You got a lot of responses, but you soon realized a problem — many of your listeners only listen to part of the podcast.
Some viewers enjoy sitting down and consuming two hours of material at once. Others prefer minute-long highlight videos and are not interested in long-form material.
You can make bite-sized clips and videos more digestible by identifying important moments and topics in your podcast. Furthermore, having well-produced long-form material provides you with many future clips to use or repurpose.
This is where automated video production comes in. There is a significant difference between linking to your podcast in your Instagram bio and sharing a 45-second highlight video with excellent editing.
Sifting through hours of content to find highlights and memorable moments can rapidly become time-consuming if you produce several pieces of long-form content per week (interviews, podcasts, etc.).
You can make custom, high-quality videos regularly by automating that process. As a result, you’ll add variety to your content while rapidly testing new marketing strategies.
For example, you can quickly A/B test various format styles or compare two highlights to see what resonates with your audience.
Here are a few ways of automating your video creation process:
Use Video Editing Software
The first step in automating your video production process is to use video editing software. This software is intended to make the video creation process easier by providing tools to help you produce, edit, and publish videos.
There are numerous editing software available, ranging from free choices like iMovie to more professional-grade software like Adobe Premiere Pro.
Video editing tools can help you automate video production by providing templates, effects, and other tools to help you create videos quickly and effectively.
You can also use software to batch-process videos, which means you can apply the same edits and effects to numerous videos simultaneously.
Utilize AI-Powered Video Creation Tools
Artificial intelligence is transforming how we produce and consume content, and video is no exception. AI-powered video creation tools are becoming increasingly popular because they can automate many of the time-consuming tasks connected with video creation, such as editing, captioning, and transcription.
Some of the finest AI-powered video creation tools are:
- Lumen5 – Lumen5 is a video creation platform that employs AI to automate the video creation process. It can convert any text-based content into a video replete with images, music, and animations.
- Vidnami – Vidnami is a video creation tool that employs AI to automate the video creation process. It can produce professional-looking videos in just a few minutes and is ideal for making social media, training, and sales videos.
- Adobe Sensei – Adobe Sensei is a suite of AI-powered tools that can automate many of the tasks involved with video creation, such as editing, color correction, and motion graphics.
Using AI-powered video creation tools can help you create high-quality videos quickly and efficiently without the need for specialized skills or costly equipment.
Use Video Templates
Video templates are another method to automate your video creation. Video templates are pre-designed video projects that you can modify to meet your specific requirements.
Using templates can help you make videos more swiftly and efficiently because you don’t have to start from scratch each time.
There are numerous template libraries accessible online, including:
- Motion Array – Motion Array is an all-in-one library for video creation offers, templates, stock footage, and music.
- Envato Elements – Envato Elements is a library of video templates, stock footage, and music that you can use to create professional-looking videos for your company.
- VideoHive – VideoHive is an online marketplace that offers high-quality video templates and stock footage for video creation.
Using video templates can save you time and money because you won’t have to spend time designing and creating each video from the start.
Outsource Your Video Creation
If you need more time, expertise, or resources to make videos, outsourcing is an option. Outsourcing your video production can help you save time and money while producing high-quality videos.
Numerous freelance marketplaces and video production businesses provide video production services. Some of the finest platforms are:
- Upwork – Upwork is a marketplace for independent contractors where you can hire skilled producers, animators, and editors to make professional films for your company.
- Fiverr – Fiverr is a freelance platform where you can find reasonably priced video producers who can produce videos for your company, including explainer and social media videos.
- VideoCaddy – A video production business, VideoCaddy provides various video production services, such as post-production, animation, and video editing.
When outsourcing your video production, it’s crucial to pick a trustworthy and skilled video producer who can deliver high-quality videos on schedule and within your set budget.
Use a Content Management System
By streamlining the content creation process, a content management system (CMS) can assist you in automating your video production. You can produce, manage, and publish digital content, including videos, using a content management system (CMS).
There are a variety of systems for CMS, including:
- WordPress is a well-known CMS platform that provides a selection of tools and themes that can assist you in producing and publishing videos on your website.
- HubSpot – A CMS is one of the tools available on the marketing platform HubSpot, which also provides many other tools for managing and publishing video content.
- Wistia – Wistia is a framework for hosting videos that provide several tools to assist you in producing, managing, and publishing videos on your website.
By offering a centralized platform for content creation, administration, and publication, a CMS can assist you in automating your video creation process.
Use social media tools
Social media platforms are increasingly used for video marketing, and many of them now provide tools and features that make it simple and quick to produce and share videos.
Like the ability to make slideshow videos, video ads, and live streaming, Facebook provides various video creation tools. Likewise, YouTube provides multiple video creation tools, including creating and editing videos directly on the platform, and Instagram allows users to create and publish short-form videos.
10 Tools that you need for Automated Video Creation
The instruments for automated video creation are now ready for examination.
Even though many of these tools have comparable functions, they all have unique qualities that set them apart.
Magisto aims to assist users at every step of the marketing process as an end-to-end video marketing tool. You can anticipate the assistance of a computerized video editor when it comes to production.
Using their native player, Magisto enables you to host and distribute video material on your website. Then, utilize engagement analytics to learn more about your marketing efforts after taking those optimized videos.
InVideo provides excellent automated video creation assistance that is entirely free for those who are extremely frugal. Many tools are accessible to users on the free plan, even though some functions are locked behind paid subscriptions.
A limit of 60 videos with a 15-minute runtime can be exported monthly. Automatic transcription and more than 4,500 handmade templates are both available. Additionally, you will have access to team sharing, intros, outros, and branding templates.
Try InVideo to see how it can help your marketing efforts if you’re on the fence about automated video production tools.
It could be better to create original creative content using automation, but programs like Animaker show it is possible.
According to their official website, you can create a movie using their templates in five minutes.
With their product, Kamua—another browser-based tool—the company says that even if you have no experience with video editing, you will be able to work nearly 90% faster. Additionally, they offer automatic captioning in more than 60 languages, sparing you the time and effort of transcribing hours and hours of video.
The AutoCut feature on Kamua automates video editing by identifying potential cut spots and letting you choose what to retain. They immediately convert your YouTube videos into TikTok videos with their AutoCrop feature.
Typito might be a fantastic automated video creation tool if your marketing budget is modest. In addition to being free initially, all their purchasing options were created with practical budgets in mind.
Of course, it’s important to ascertain the specifics of Typito’s deal. They offer 600,000 free images, more than 500 free templates, a simple drag-and-drop editor, an identity kit, and other resources.
Rocketium is aware of the ongoing changes in the digital media environment. Because of this constant shift, marketing strategies must be adaptable and precise. Due to this, Rocketium has two objectives.
Their initial objective is to eliminate repetitive creative work, sparing companies the hassle of creating new content for new campaigns.
Rocketium then seeks to simplify targeted marketing even further. To assist you in creating the ideal visual for various products and special target groups, they use an AI copywriter. Teams with demanding content schedules should consider this tool.
Wibbitz is an automated tool for creating videos that streamline production by providing a selection of practical themes and one-click fixes. Marketers will value simple customization choices as a feature. Users of Wibbitz have access to text overlays, a complete spectrum of colors, video intros and outros, logo watermarks, and more.
By turning your most effective videos into powerful social media videos, this automated video creation tool enables you to increase your reach.
The appeal of OFFEO can be divided into two parts.
First, users will have access to a large number of templates thanks to their almost infinite quantity of assets.
Second, OFFEO, a simple-to-use browser-based tool, enables you to animate your content while utilizing the expertise of their expert artists to give you high-quality animation.
Moovly takes pleasure in being an easy-to-use, automated in-browser video creation tool. They also provide a tool that doesn’t require regular program updates or even design expertise.
Looking for assistance with your films that use footage? They are useful.
Do you want to try out some comic or doodle styles? Moovly can also produce these movies.
Moovly could be the ideal tool for your business if you’re looking for a simple solution with many customization options.
Efficiency is a top concern for Adobe when creating videos. Therefore, they help editors save time and effort by utilizing AI technology.
Auto reframing, whereby Adobe automatically reframes the subject of a video taken in widescreen when exporting to social platforms, is one of the more intriguing features.
Their AI also employs color match to modify the color and light values of your content based on your unique reference point.
They aren’t simply copying a specific color reference point onto your clips, to be explicit. Instead, the AI evaluates each chosen file and makes necessary adjustments to match your reference point accurately.
Videos can help you engage your audience, build brand recognition, and boost sales. However, making videos can be an expensive and time-consuming procedure. This is why brands use automated video production tools to streamline their video production process.
There is various automated video production software available online that you can use to produce videos cost-effectively, save time, and ensure superior quality. You can utilize the tools and resources mentioned in this blog and start producing amazing marketing videos today!