It’s 2022, and your website is looking a little dated. It’s time for an update! But where do you start? What are the latest trends in website design? How can you make sure that your website is effective and looks great? In this article, we’ll look at ten highly effective tips for improving your website design in 2022, suggested by the best digital marketing agency in Dubai. From using typography to create a hierarchy to using negative space, these tips will help you create a responsive UX website that looks great and converts browsers into customers!
The following are ten highly effective tips for improving your website design in 2022. If you follow these guidelines accordingly and make the necessary changes on your site, then you’ll be well set up to attract and convert more visitors in this new year!
1) Use Typography to Create a Hierarchy:
One of the most concerning aspects of effective website design is typography to create hierarchy. It means using different font weights, sizes, and styles to create a visual hierarchy on your page. It will help guide your visitors’ eyes towards the most important elements on the page and make your website easier to read and navigate.
Try using different font weights to create contrast between different types of text. For example, you could use a heavier font-weight for headings and lighter weight for body text. You could also use different font sizes to emphasize key points or sections on the page.
Finally, be sure to use different typography styles to add interest and visual appeal to your website. Experiment with different fonts and try mixing different types of fonts. You can also use italics, bolding, and underlining to emphasize certain words or phrases.
2) Use Negative Space to Create Balance:
It’s an important design tool that can create balance and harmony in a design. For example, in web design, negative space can highlight key elements on a page or draw the eye towards specific layout areas. A good web design firm tries to ensure that negative space is used to its fullest and not squandered.
You can use negative space to great effect by placing key elements (such as your logo or call-to-action buttons) in strategic positions within the layout. You can also use it to create contrast between different elements on the page or highlight content areas.
3) Make Use of Visual Hierarchy:
It refers to the order in which our eyes are drawn to different elements on a page. It is an important concept for improving website design, as it helps guide your visitors’ attention towards key information and calls-to-action on your site. For example, you can create a visual hierarchy by using contrasting colors and font sizes to draw attention to specific content areas or buttons within the layout.
4) Use Whitespace Creatively:
Whitespace is another term often used interchangeably with “negative space,” but they’re not quite the same thing! Whitespace refers specifically to an empty area that isn’t used for text, images, or other elements. It can create focus and emphasis within a design and improve readability by providing plenty of room for the eyes to rest between blocks of text or other content.
You can use whitespace creatively on your website in many ways. For example, you could add more padding around elements like headings and buttons to give them extra prominence within the layout; or create a grid system that uses gutters (the space between columns) as white space within each section of content. You could even incorporate it into your logo design!
5) Make Use of Color:
Color is an important tool that designers often overlook when improving website designs – but it’s one of the most important ways to grab attention and keep visitors engaged. Using color effectively means combining colors that work well together (or complement each other) and making sure the overall palette doesn’t clash with any brand guidelines or existing website elements you already have in place.
6) Make Use of White Space:
White space can create focus and emphasis within a design and improve readability by providing plenty of room for the eyes to rest between blocks of text or other content. You can use it creatively on your website in many ways! For example, try adding more padding around elements like headings and buttons, so they stand out from one another, creating grids that feature gutters (the space between columns) as whitespace within the section, incorporating white space into logo designs.
7) Use Icons:
Add interest and improve the usability of your website. It can help draw attention to important links or buttons and improve readability if used with text content in mind! For example, you might want to consider using an icon font instead of images when designing for mobile devices that don’t support high-resolution graphics (like iPhones). It will ensure consistency across platforms while still providing users with the best experience possible due to smaller file sizes.
Negative space is a term that’s often used interchangeably with “whitespace,” but they’re not quite the same thing! Instead, negative space is an empty area in which no text, images, or other elements are present.
8) Use Typography to Add Character:
One of the convenient ways to add personality and character to your website design is by using interesting fonts! There are now an endless number of typefaces available online, so finding one that matches your brand (or at least complements it) should be easy.
9) Use Images Creatively:
Images are a key part and build interest on any website and should be used thoughtfully to add visual interest, improve usability and help communicate your message. When selecting images for your website, make sure they’re high quality (and the right size) and that they support your overall design scheme. You can also use images to create interesting effects or introduce new elements into your layout.
10) Don’t Forget About Accessibility:
Make your site more accessible by using high-contrast colors. You can use a Contrast Checker to find whether your site meets WCAG color requirements. By increasing font size as needed, improving usability through larger buttons/links with bolded labels, providing alt tags that describe images, people(visitors) who are blind (or have low vision) will still know what’s happening in the picture.
These tips can be used as a part of a larger strategy to improve your website design in 2022. So, try them out today, and see what kind of difference they make for yourself!
Interesting Related Article: “7 Answers to the Most Frequently Asked Questions About Web Design“