A website is a must-have for any business or individual looking to establish an online presence. Using social media alone has its success stories, but a combination of both is your best bet.
Simply having a website is not enough though; it needs to have certain essential elements in order to be effective.
So whether you’re building a new website or revamping an existing one, here’s a checklist of things that every website needs…
Clear and Engaging Content
Your website should have clear and concise content that effectively communicates your message. The content should be engaging and easy to read, with a well-defined tone that aligns with your brand. It’s also important to keep your content up-to-date, regularly adding new information to keep your visitors engaged.
Professional copywriters, working either freelance or at a digital marketing agency can help you create consistent written content for your website, whilst graphic designers and videographers can create visual content (more on that later).
Navigation is key to a good website. Visitors should be able to easily find what they are looking for and understand where they are on your site at all times. Consider using a clear and intuitive navigation menu, with categories that accurately reflect the content on your site.
Remember to link to and from your social media channels, keeping both updated and making sure they’re all consistent with each other.
With the increasing use of mobile devices, it’s crucial that your website is optimised for mobile viewing. A responsive design ensures that your site is easily viewable on any device, providing an optimal viewing experience for all visitors.
A Contact Form
A contact form is a must-have for any website. It gives your visitors a simple and convenient way to reach out to you, and provides a direct line of communication between you and your audience. Make sure your contact form is easy to find and use, with clear instructions on how to fill it out.
A clear and compelling call-to-action (CTA) is essential for any website. Whether it’s to purchase a product, sign up for a newsletter, or download a free resource, your CTA should be prominently displayed and clearly communicated.
Visuals play a crucial role in any website, breaking up text and adding visual interest. Make sure to use high-quality images and graphics, as well as appropriate colour schemes, to enhance your website’s visual appeal.
Fast Loading Speed
Website loading speed is critical to the user experience. Visitors are less likely to stick around if your site takes too long to load, so make sure to optimise your site for fast loading times. Consider using a content delivery network (CDN) to improve loading times, or using image optimisation techniques to reduce image file sizes.
Search Engine Optimization (SEO)
SEO is crucial for the visibility of your website. Make sure to use relevant keywords, meta descriptions, and header tags to improve your site’s ranking on search engines. Regularly updating your site with new and relevant content is also essential for SEO.
Website security is a critical concern in today’s digital age. Make sure to implement security measures such as SSL certificates, regular software updates, and secure password protection to keep your site and visitor information safe.
Analytics are an important tool for measuring the success of your website. Make sure to install analytics software, such as Google Analytics, to track traffic, monitor engagement, and gain insight into the performance of your site.
Getting Expert Help
Don’t forget, if you don’t personally have the skills to follow each of the steps above, you can always reach out to the services of professionals from either teams at digital marketing agencies or freelance individuals.
Whether you need help with your entire site, or just need expertise with a few of the tasks in our checklist, you may be able to purchase a service package at a fair price that suits you.
Create Your Best Website Today
By following this checklist of essential elements, you can create a website that is effective, successful, and will help you achieve your online goals. And by implementing these elements, you can ensure that your website is a valuable asset for your business or personal brand.