15 Popular Examples Of Software As A Service (SaaS)

Software as a Service (SaaS) is a way of delivering applications by subscription through the cloud model. It has quickly gained popularity because of its low cost of entry. For a minimal fee per user, organizations of varying sizes can quickly and easily use a wide range of applications.

While some concerns still exist, many have concluded that in most cases, the benefits far outweigh the costs. For example, your inside sales team can boost their productivity and sales as well by using right SaaS applications. Today, an application that can cost hundreds of dollars can be used for a small fee.

For those interested in building SaaS platforms, there are several success stories in this regard. 

Top 15 SaaS success stories in 2021

1. Salesforce

Price: from $25/month

Salesforce was one of the first companies to deploy its applications in the cloud. Although it’s one of many today, the brand has caught on and remains the dominant link between businesses and customers.

Their strength is in customer relationship management (CRM), and the move to SaaS has been significant. In the past, CRM was expensive and usually available enterprise-wide because of the cost and complexity of implementation.

With the SaaS model, Salesforce is available to everyone at a terrific starting price of just $25.

2. Slack

Price: from $0 (small tasks); Standard Package: from $6.67/month.

Slack is a communication app that WHSR Team uses. Surprisingly, this great tool is available for free. You can use it as much as you want for free, although there are some limitations.

Its strength lies in the workspaces it allows users to create. Essentially, you can divide the spaces and allocate users to each of them as needed. Think of it as pre-built meeting rooms where everyone is always present as long as they’re online.

Perfect for small teams and even better for modern offices that encourage working remotely or from home. You can even use this platform to make voice and video calls.

3. Dropbox

Price: from $0; Plan Plus: $9.99 / month.

Dropbox is one of the most popular cloud storage services out there. Part of the reason for its popularity is that it serves both individual users and organizations. The key difference is the collaboration tools.

In addition to storing files in the cloud, Dropbox also allows you to send files, synchronize them with local folders, watermark documents, and more. Business users can assign administrators who can define file access rights just like on a local network.

Click here to read more about collaboration tools.

4. Sitechecker

Price: Basic plan $19/month, Startup $29/month, Growing $69/month

Sitechecker is the simplest DIY SEO platform for non-SEO experts. The website checker includes functionality for website monitoring and other social listening tools  such as on-page SEO audits, website traffic checks, backlink tracking, and website ranking checks.  Some of the key features: SEO assistant, Sitechecker SEO extension, instant email alerts when something critical happens with the website, clear intuitive design.

Sitechecker Is Like a Personal 24/7 SEO Consultant for Your Business.

5. Zendesk

Price: from $5 per month

Zendesk is a name that has become synonymous with customer support around the world. It’s an example of a SaaS deployment that offers a fairly generic service, but with fantastic customization options to support a variety of businesses.

Whether you’re a hosting company, an e-commerce store, or even a commercial blog, Zendesk can provide support for anything. It includes vital customer support lines such as phone, email, Live Chat, social media, online ticketing, and more. 

The best part is that you can quickly and easily scale the service as needed. No business is too big or too small for them.


Price: from $40/month

HubSpot is similar to Zendesk, but with a broader range of features. While Zendesk used the SaaS model primarily to provide support, HubSpot has expanded a bit to become a more complete service.

That means it integrates a lot of features such as HubSpot CRM integrations. They cover areas such as marketing, CRM and sales, customer support, and lately, even a content management system. Each of these areas can be purchased as separate applications. As an option, you can also choose a combined package of services.

It all comes with a price, and with a starting price of $40, you can feel a little pinch.

7. Google G Suite

Price: from $6 a month

Google is a name you either love or hate, but you can’t deny that they make some really great stuff. One of the things they’ve done well is implementing a set of SaaS-based business tools. G-Suite includes a variety of applications and utilities that make business life easier.

It includes Gmail, Calendar, Hangouts, Google Drive, Tables, Documents, Forms, Slides, Sites, Safe, and several other apps. The business version has a few more advantages over the free version of those apps that most of us are familiar with.

These apps are 100% cloud-based and require only a browser with an Internet connection to use them. There is no desktop version. Along with robust online store hosting, you can easily grow your ecommerce store with this suite.


Price: from $10/month

As much of the world is digitized, it’s not surprising that even your signature can be digitized. However, there has to be an element of security to make it work. DocuSign uses its electronic signature platform for this. 

It allows users to store and use their signatures for ease of use anywhere, anytime. The app can be perfect for companies that need a lot of signatures as it saves time. 

9. Lumen 5

Price: from $19/month

Those who weren’t born in the Internet age can remember the nightmarish prices charged by manufacturers of video editing software. SaaS has also allowed those prices to drop significantly, and Lumen5 is a good example of that. The advantages here are actually twofold.

Not only do you save on the cost of the app but you can now create videos on a very simple computer. All you need is a subscription to Lumen5 and a fast Internet connection

It also includes lots of great features like automatic video creation and workflow. To offer these features, it uses another relatively new concept, AI.

10. Visme

Price: from $0; Standard Plan $14 / month.

For anyone who owns a website, blog, or just needs eye-catching visuals, Visme is your solution. Instead of using a bunch of different apps and tools, Visme provides a comprehensive package on the SaaS model.

You can create almost any kind of content using a Visme subscription. They range from social media content and blog posts to presentations. The best part is that it’s easy to use, and anyone can do the graphics. You don’t have to pay for design anymore!

Comprehensive content helps you get started quickly, and each subscription includes access to a variety of templates, widgets, multimedia, icons, photos, and even flowcharts.

11. Canva

Price: from $0; Pro Plan $9.95/month.¡

Canva is similar to Visme and, while not as expensive on paid plans, has a few drawbacks. Still, this SaaS app can help small business owners or social media managers immensely.

Canva has templates for just about everything from creating business cards to posting on social media. While there are some free services, it charges for the nicer graphics and images in its library, whether you’re a free or professional user.

The same as with website builders like Weebly and Wix, it’s easy to get started. Just choose a template, customize it or tweak it a bit, and then you can decide what to do with it. You can also create content with a wide range of resolutions good enough for professional printing.

12. Squibler

Price: from $9.99/month

If you’re an aspiring writer, Squibler is a SaaS app that helps you create the story you want to tell. Squibler, which can be used as an app on a variety of devices, helps you write faster by providing pre-existing schemes.

You can also organize your “thoughts” well thanks to the ability to simply drag and drop snippets of the storyboard. Squibler includes a correction feature that not only handles spelling but can even help eliminate passive voice.

13. Cisco WebEx

Price: $0; Starter Plan $13.50/month.

WebEx is generally more widely used in business, although few seem to know that it has a free option suitable for individual use as well. Cisco offers several communication apps using the SaaS model.

WebEx features include video calling and conferencing, online training management, remote support management, and more. In fact, if used correctly, WebEx can provide great flexibility to organizations of almost any size.

14. Buffer

Price: from $15 per month

Buffer is a social media management platform that you can use to boost your social marketing. It’s built around two key areas: publishing and analytics. Unfortunately, these features are priced separately, so it’s more expensive to use both.

Nevertheless, it’s efficient and easy to use. Overall, it’s more geared toward business, given the number of social accounts you can integrate (even into the cheapest plan) and the number of posts you can schedule.

SaaS apps such as Buffer are so popular that some have been known to resell for significant sums. For example, NinjaOutreach on Flippa is targeting a sales price of $3 million!

15. MailChimp

Price: $0; Base Plan $9.99/month.

Bloggers, e-commerce site owners, in fact, most site owners have probably heard of MailChimp. Email marketing has become one of the top weapons in today’s website arsenal, and MailChimp is simply a champion there.

Today, its community has more than 14 million users with many features. These include omnichannel marketing capabilities, CRM, surveys, custom email branding, templates, and more.

MailChimp Pro, on the other hand, requires a flat fee of $199.00, allowing users access to a set of advanced features that you can add to any MailChimp account.

16. Box

Price: from $5/month

While some people mistake Box for a collaboration tool, it’s actually a very comprehensive workflow management application. Again, a product of this scale, delivered through a SaaS model, allows it to offer the lowest prices, which start at $5 per month.

Among the features included in Box are document sharing and collaboration, content management, real-time document discussions, and more. With workflow automation, you can use Box to streamline various departments such as marketing, administration, human resources, and so on.

17. Hippo Video 

Price: free plan; Base Plan $30/month.

Hippo Video, the next-gen  hyper video personalization and engagement platform, captures the entire context of a user’s interaction with their videos throughout the buying journey.

With in-video & hyper video personalization for  sales outreach & marketing automation workflows, the personalized video editing  platform has custom workflows for marketing, email campaign, sales, and customer support processes. 

Hippo Video is the one-stop solution for everything video that delivers sales and marketing ROI. It comes with deep user insights to bring in more qualified leads and close more sales deals.

More than 5000+ businesses worldwide use Hippo Video for their business

18. Wordable

Price: from $49/month

Wordable is your go-to for optimizing your content publishing process. With one click, Wordable allows you to export your content from Google Docs to WordPress quickly and easily. It also integrates with other web design and publishing tools like HubSpot and Medium.

If you’re publishing content more than 5x per month, this is a tool worth investing in. Wordable gives writing teams and editors more time to focus on crafting quality content and less to worry about uploading on your CMS.

19. UserGuiding

Price: $199/month

Ever felt like you could do better in terms of educating your users and onboarding them to your software product?

UserGuiding is a no-code product that can help you create interactive product tours, tooltips, hotspots, user checklists, and more; to effectively educate and onboard your users without the hassle. 


With UserGuiding, you can create interactive UX elements right on your web product / website and set it live with just a few clicks.

20. FlippingBook

Price: from $59/month

FlippingBook is a company that provides software and cloud service for creating professional online documents in a fast and easy way. You don’t need any advanced tech knowledge or professional design skills to make engaging digital content with it—upload your PDF to FlippingBook and just in a few minutes get a ready beautiful flipbook to share with the world right away.

FlippingBook goes beyond simply being a flipbook maker. It helps startups and small businesses enhance their content delivery strategy, create easy-to-use internal documents, and boost their marketing and sales materials saving much time and money.

19. Appointfix: scheduling app

Price: From $0 (Basic Plan) to $10 (Premium) or $20 (Ultimate).

Appointfix is an appointment scheduling app especially created for beauty, wellness and fitness professionals. It helps professionals gain more freedom by checking their appointments faster or easily scheduling new ones. 

Thanks to the ability to send message reminders directly to clients via the app, professionals can reduce their client no-show rate to almost 0%. 

The online booking feature is included in the free plan and it allows professionals to add their own booking link on their website or on their social media pages, so their clients can book themselves, making the scheduling process more convenient.

  1. GroWrk Remote

Price: Send one laptop in your inventory for just $1 a month! Purchase a 2020 MacBook pro for $181 a month for 24 months or $299 a month for 12 months.

Struggling to order and deliver laptops, devices, and equipment when a new remote worker joins your team? 

With GroWrk Remote, you have an intuitive company dashboard to onboard your distributed team, manage requests, deliveries, repairs, and billing all in one place. Equip one or 1,000 team members with laptops with software and security installed, anytime, and anywhere (+150 countries). 

  • Collections when employees leave
  • 24/7 help desk support
  • End-to-end inventory visibility throughout the lifecycle of all your devices

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