LinkedIn is an essential marketing tool for any B2B organization. LinkedIn automation software can help you save time and maximize your advertising budget. It also enables you to find and connect with prospects that are more relevant to your business.
You can then communicate with them at the right time and in the right place so they don’t forget about you. Here are six reasons why LinkedIn automation software is a must-have.
Why you should use LinkedIn automation software for B2B sales
LinkedIn is the most dominant way that B2B marketers are able to create targeted leads. Because you’re targeting business owners, your chances of converting are even higher than other social media platforms. But still, manually going through LinkedIn search results and building a list of leads is time-consuming, and you’ll spend a lot on hourly pay for your sales team.
Using a combination of LinkedIn Automation and inbound marketing techniques, you can reduce the time you spend on traditional sales methods and double down on lead-generation.
With LinkedIn automation software like SalesFlow, you can automate most of the repetitive, time-consuming tasks in B2B marketing, such as targeting accounts, managing prospects, and developing a pipeline.
It saves your time
Automation is all about putting painful, repetitive tasks on auto-pilot. When it comes to sales pitches on LinkedIn, you need to manually add contacts, build an outbound B2B channel, prospect for new leads, and record all the useful data for sales analysis. You hardly have time left for optimizing your B2B marketing strategies.
With automation, all of that is taken care of. For example, you can use automation software to send out repetitive invites, and use a chatbot to answer the most pertinent questions that prospective clients will have about your business.
You can also collect all the relevant data from LinkedIn by converting the messages to emails. You can then organize the messages into action-oriented journeys and send them out to the people that your automation software thinks are the best fit.
Essentially, by the time a human needs to interact with the prospect, you’ll already know their interest level and what the best next steps are, instead of wasting time doing sales pitches that go nowhere.
It helps you target your ideal prospects
In a sales cycle, you can’t just go with the flow and ask everyone to buy from you. You need to know who your ideal prospect is and what they need, so you can sell to their pain points. Automation tools take the guesswork out of prospect identification.
For B2B marketing, you’re pitching to business owners who are looking for services that add value to their business, but they don’t always know what those services are.
Using LinkedIn automation software, you can target the right people on LinkedIn by automating searches based on job titles, industry type, position, and other factors based on your criteria. You can then save all of the most relevant contacts and add them to the outreach process, and you’ll be able to reach out to them when you find the perfect fit.
If it sounds simple, it’s because it is. You’re essentially using automation to build a list of prospects, automate the outreach process, and step in when you have a prospect that is interested in the information only a human can provide, so you know the prospect is already halfway to buying.
It benefits your sales team
Using sales outreach LinkedIn doesn’t mean you should just get rid of your sales team. Actually, you can put them to work in more valuable areas than cold-emails and prospecting.
Using automation tools in your sales funnel, you can set salespeople up with automatic reminders to follow-up on leads. When they’ve followed up enough times and become top-quality prospects, you can transfer those leads to a salesperson who can follow up and close the sale.
Using automation and inbound marketing, you can build a more powerful team where all the bases are covered, and your team is spending more time closing sales than prospecting.
Conclusion
LinkedIn automation software is a flexible tool that can be used in many different ways to automate tedious sales and outreach processes. You can tailor it to your own business needs, and your team will be more productive than ever before. For a B2B team that needs to be highly specific in prospecting, automation software is invaluable.
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