3 Ways AI Can Supercharge Sizing To Help Apparel Brands Boost Conversion, Reduce Returns And Personalize The Retail Experience

Power of AI - Customer Service

The Power Of AI Clothing Solutions

It is the technology that manufacturers and retailers employ to enhance the fit and size experience for their customers. From augmented reality to 3D body imaging, virtual mannequins, site-specific size recommenders, AI clothing, and micro-measurement technologies, they all use data to address fit-related problems encountered by clothes businesses and their customers.

Some use selfies and body scanners to create 3D models, while others use machine learning and AI to create extremely exact body measurements and suggest sizes based on body type and preferred fit. Some AI clothing solutions offer a variety of easily integrated technology tools that may be tailored to satisfy the brand’s requirements regarding fit-related metrics for brands wishing to integrate a low-friction solution to assist customers in finding clothes that fit.

Thus, the article explains 3 ways brand apparels are increasing their revenues and engagements with AI clothing and its practices in a few different sub-genres of the industry.

How AI Clothing Helps Brands Benefit

These are three ways AI may benefit a brand: by increasing conversion, lowering returns, and personalizing the purchasing experience.

  • Boost Self-Confidence In Purchases

Nearly 50% of all consumers bracket, which is the practice of purchasing multiple sizes of the same item to return the ones that don’t fit. AI can stop this practice and spur business growth by allowing garment firms to scalable connect customers to their optimal fit correctly and effortlessly. Customers can purchase with confidence rather than being annoyed by complicated size charts when outcomes that offer fit contextualization across crucial points of measure are shown.

Artificial intelligence-driven sizing solutions are essential for the online fashion sector. Unhappy customers affect the bottom line. A PwC poll found that 59% of customers leave after numerous negative experiences and 17% after only one, such as being frustrated while attempting to discover your size when buying apparel online. Enhancing the sizing experience will accelerate the retail journey and increase conversion.

  • Scaled Customization

Size charts don’t consider fit preferences or take into account how complicated a nuanced fit for different body types might be. Depending on the cut and material, even different styles from the same brand can fit differently. To the detriment of the customer, brands frequently decide on sizes at their discretion and according to vanity metrics. 

Additionally, as customers age, gain or lose weight, their body shapes alter over time. A game-changer is having an AI system that accurately measures each consumer’s body using their basic inputs. The capacity to design for demand or cut back on superfluous manufacturing can be achieved by combining this consumer data with information on returns and clothing requirements.

  • Higher Accuracy Of Fitting

Poor fit is the leading cause of online garment returns, accounting for up to 52% of all returns for some brands. Customers still need to measure themselves or know their sizes to use standard size charts, which can lead to human error. This complexity and misunderstanding are eliminated with AI. AI and machine learning-led technologies can precisely calculate customer body dimensions to develop detailed body models at scale and then offer the best-fitting sizes based on this consumer data by evaluating millions of data points from human body scans and thorough investigations.

How Are AI Clothing Solutions Used In The Industry?

The fashion industry already employs artificial intelligence in several ways to improve customer experiences, speed up production, and run businesses. Several applications of AI in the fashion sector include:

  • Business Practices 

  1. Predicting trends and purchasing 
  2. Analysis and marketing product development and design 
  3. Both visual merchandising and styling
  • eCommerce Practices 

  1. Product suggestions 
  2. Product discovery and search 
  3. Consumer assistance 
  • Retail Fashion Practices

  1. Optimizing shop floor time 
  2. Multichannel purchasing 
  3. Virtual world 
  • CRM And Marketing Practices

  1. Targeting programs 
  2. Loyalty initiatives 
  3. Creating content

In general, AI is becoming more and more significant in the fashion industry, assisting businesses in streamlining operations, cutting costs, and enhancing consumer satisfaction.

Final Thoughts!

With AI apparel solutions to go above fit recommendations and unleash the power of customer body data to lower returns, increase conversions, and boost your supply chain.

AI apparel solutions provide retailers and brands with creative answers to all of their fitting problems. Role of clothing solutions enable apparel brands to connect customers to better-fitting clothes, reduce returns, boost conversions, and generate valuable data-backed insights to help brands optimize operations from design to distribution. These solutions are capable of meeting the needs of an array of powerful services, that respond to the needs of apparel businesses from custom clothiers to SMEs, multi-brand retailers, and enterprise-level companies.