Did you know it’s possible to use analytics tools with artificial intelligence features baked in to assemble and comb over huge amounts of data from news outlets, and social media platforms?
AI leverages systems that mimic human intelligence to handle repetitive tasks, and it can improve over time based on the data it combs over. Instead of replacing humans, AI can help humans work more efficiently and productively, and this is one reason AI-enabled tools can benefit a tech PR agency. Your company can do more with less while not jeopardizing the results clients seek when retaining a PR firm’s services.
If your PR company does everything manually, you’re wasting time and resources. Your PR agency can use AI tools to generate custom story angles for reporters based on previous coverage, interests, and other factors. The future is AI, and that future starts now.
Continue reading to learn about three ways AI is changing how PR and communications firms are plying their trades in the digital era.
Helps With Content Creation Process
AI is changing the PR and communications space by helping professionals with all aspects of the content creation process. PR and communications firms spend a lot of time creating content. AI writing software can help develop ideas, conduct research, and produce content. So, your employees more easily and quickly brainstorm ideas, find the best keywords, conduct research, and create articles. AI writing software won’t produce content that doesn’t require some human editing — but it’ll make things easier for your staff members.
Your digital PR agency can be more efficient by using AI writing software to help create articles, white papers, blog posts, social media posts, advertising copy, and other types of content. Do you have a small employee base at your PR firm? Using AI writing software can help you do more with less. It’ll be a godsend for your company, employees, and clients.
Finds Relevant Influencers
According to one source, there are more than 7 million influencers worldwide, and this number is constantly increasing. Businesses and organizations often reach out to these influencers to leverage their influence to reach their target demographics. But with so many influencers out there, how can your PR company find the perfect synergistic matches for your clients? The good news is that AI-powered tools can find the needles in the virtual haystack. By identifying and partnering with the right influencers, you can develop more targeted and effective campaigns that appeal to people within your target demographic.
Reporter Content Personalization
Are certain journalists, reporters, and bloggers covering topics relevant to your clients? You can use AI to send these professionals story ideas geared toward their interests and preferences. You can also use AI to create and distribute press releases to relevant media outlets. Instead of sending boilerplate pitches to different professionals, you can use AI to personalize them so that they’re specifically applicable to the bloggers, journalists, and reporters on your contact list. By so doing, these professionals will more likely take an interest in the pitches, follow up, and interview your clients. The right PR company will have an aggressive media relations approach powered by AI tools.
These are just a handful of the ways that AI is changing the way PR and communications firms operate in today’s world. AI isn’t just part of a storyline in some sci-fi movie. It’s a technology changing virtually every aspect of how people live their lives and ply their trades. If your PR agency uses AI correctly, you’ll be better able to meet your clients’ needs.