Have you ever wondered why some information seems to be so difficult for someone to understand? It could be because the human brain processes information differently. Some people have the ability to see relationships or do advanced calculations in their head while others need to write everything down in order to process the very same information.
A good portion of the population, in fact, are visual learners. You probably have several people on your staff who process information better this way and for sure a large portion of your audience in marketing needs visuals to better understand the key concepts you are trying to impart. For this reason, there are at least three ways to effectively use visuals within your business framework, and this is just the beginning.
1. Quickly Analyze Market Research
Market research is a vital element in literally every aspect of running a business. However, it is extremely important in marketing strategies being developed to address a target audience. If you were to set up the various media you have employed as color-coded portions in a pie, you could quickly analyze which strategies were most effective. For example, how much did you allocate for social media compared to marketing with SEO content and backlinks.
Which of those gained a bigger portion of the pie? These will be the areas you can focus on going forward with while trying to determine why other strategies didn’t fare as well. When it comes to market research tools, those which can be expressed as visuals will be better understood when they can be seen at a single glance.
2. Brand Identification in Digital Marketing
Consider for just a moment how logos play a huge role in brand identification. When you see those Golden Arches, don’t you immediately think of McDonald’s? Then there is the back-to-back intertwined Cs of Chanel. You also recognize Nike’s check and the red and white target of Target. These are all visuals, and they are an important factor in brand identification. No one needs to wonder what store is running a back-to-school sales event when they see the Target logo and it is obvious when McDonald’s is rarely adding a new item to their menu.
3. Charting Progress Over Time
Another way visuals can help within a business framework is to chart progress over time. Graphs are a highly effective visual tool that can be used to track the sales of key products so that you can budget accordingly for the next year. Are any of those products falling short of sales expectation and is there another product that is literally selling off the shelves even before they arrive? Graphs have long been used as visuals within a business framework and without them, much of that information would be hard to digest.
Whether you are a marketing agency, or a small business seeking better ways to understand and impart information, it’s probably time to explore the benefits of visuals within your business and your repertoire of marketing tools.
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