One of the main content marketing strategies any business owner can and should use is guest posting or guest blogging.
A recent study revealed that around 62.96 percent of people are known to perceive blogs or posts online by multiple authors to be highly credible, especially if posted on high-authority sites or news magazines.
Promoting your brand with high-quality content curated strategically on an authoritative online platform ideally in your industry or niche, can boost your own website’s authority and by that achieve it to rank higher on search engines. Additional benefits are that your brand gets more exposure online and may reach a much wider audience.
Find out how you can make the most of posting news or blog posts as a guest blogger on leading websites that accept your article that is relevant for your industry.
4 Vital Tips for Guest Posting to promote your Brand Online
Guest blogging is undeniably considered one of the most important online marketing strategies by leading SEO and marketing experts. It is also used by many successful authors and writers because everyone trying to promote their products or services wants to gain more clicks from their target audience. So, how to best go about it?
- Analyze your Targeted Traffic: When searching for and pitching to possible guest posting websites, ensure you research them first in terms of their target audience and their reach. Data analytics tools can help hugely here as they can show you from which countries their traffic derives, which keywords they rank well for, and so forth. Another indicator is their social media presence where you can see who mainly interacts with them. This will help you write relevant high-quality content that will be picked up by their readers. For a business in London or the UK, it may be wise to get a guest post published on a London Business News Blog or UK News Magazine to boost the overall traffic and to be found for a specific keyword related to your business. Writing SEO-friendly copy will obviously improve chances of conversion at the same time.
- Extend your Personal Network strategically: Guest blogging can connect you with influencers and experts in your industry, which can lead to further collaborations or marketing campaigns. Becoming an author and contributor can help you establish your name or brand amongst other well-known experts in your industry. Business listings that feature businesses in your niche could be a good option to develop partnership opportunities with market leaders. Or exchanging and collaborating with experts and influencers in the education news UK sector can always be rewarding because any business can make valuable contributions to further efforts in education. Your guest contributions may then be populated on other social media channels, which can increase your brand’s online visibility greatly.
- Generate useful Quality Leads: It is fundamental for guest posting to choose a platform that’s right for your business and the purpose of your outreach campaign. You should identify relevant and popular portals having a steady inflow of traffic that will be beneficial for your business. For instance, the UK Tech Blog boasts a wide range of tech topics along with increasing traffic from other relevant websites in the tech niche. Having a unique article with valuable tips or product innovations published helps you to connect with promising potential client leads that may convert into loyal customers.
- Attract a Subscriber Base: In addition to getting high-quality traffic as well as lead generation, you can gain more subscribers instantly, if you utilize the increased traffic to your website effectively. As more people in your niche get to know about your business and brand online, they will try to connect with you by subscribing to your newsletter or following you on social media to receive regular updates. Adding a subscription pop-up to your site and building a contact list of subscribers can increase leads and sales for your business. List posts are usually a great tool, and you can see how some eco-friendly companies that are mentioned on the Green Living Magazine can get more clicks and with that more subscribers.
Final Thoughts
Understanding how to use guest blogging to boost your business and brand successfully is vital to make the most of your contributions. These tips should find a place in any entrepreneur’s toolkit along with other content marketing strategies that make all the difference such as SEO marketing and social media marketing. Do not underestimate the power of your content online – it determines after all how your customers find you and their first impression of your business.
Author bio:
Manuela Willbold
I am an Online Media & PR strategist at ClickDo Ltd. & SeekaHost Ltd. and a Blogger and Educator by Passion. I am also a contributor to many News, Business, Education and Lifestyle Blogs in the United Kingdom. I have completed a journalism summer course at the London School of Journalism and manage various blogs.
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