Instagram has quickly become one of the best ways to market your business, whether you’re selling products or services or just trying to increase brand awareness and recognition. However, many marketers are still hesitant to take the plunge into Instagram advertising, especially when their budget might be limited. Are you on Instagram and wondering if it’s a suitable platform for advertising your business? Your thoughts might be along the lines of “it looks too easy to do poorly, what makes me think I could actually do well here?” Well, guess what? It’s not that hard. In fact, you’re probably already doing it wrong. If you want to try it out and make sure that your money isn’t going to waste, here are four tips for Instagram advertising that actually works for your business.
1) Understand What Your Audience Looks Like
Whether you already have an established brand or are just getting started, knowing what your audience looks like (demographics, interests) is crucial for targeting content in a way that’s both effective and resonates with them. So, before you dive into advertising, make sure you’ve built up an audience on social media through organic efforts. Otherwise, how will you know how to advertise to them? For that, you better see for Instagram advertising services. First Page is a creative lab with a team of specialists versed in various aspects of digital marketing, and you can bank on them to grow your traffic and in turn, your revenue. As a leading digital marketing agency in New Zealand, they’re obsessed with delivering real value. They’ll always go one step further than the next digital marketing agency in Auckland, Wellington or Christchurch.
2) Build A Good Relationship with An Influencer
One of the biggest frustrations small businesses have with social media is that they aren’t sure where to start. There are so many different social platforms, with new ones popping up all of time. If you don’t know where to begin, one of your best options is to find someone who has experience using each platform and knows how it can work for your business. A great way to do that is by partnering with an influencer in your industry.
3) Select The Right Campaigns
Don’t have too many (or too few) ads running at once. Just like when you’re posting organic content, if you have multiple ads in your feed, it might seem spammy. But on the other hand, don’t just run one campaign and forget about it—that might also make you look bad. You want to find a balance between having too many and not enough campaigns going at once.
4) Know When to Scale Up
One of the biggest advantages to advertising on Instagram is that you can fine-tune your efforts by tracking each campaign. If you see a certain picture or type of post has better results than others, then you know to scale up on those types of posts in future campaigns. Likewise, if one type of post is getting no engagement at all, it’s easy to stop posting them altogether. This insight gives your business more control over what works and what doesn’t.
Interesting Related Article: “How to go viral on Instagram: A Beginner’s Guide“