5 Best Marketing Automation Tools for Startups

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Launching and implementing a marketing campaign can be expensive and time-consuming for startups. 

Hiring large marketing teams or integrating expensive technology is challenging because they operate on tight budgets. 

Since marketing is integral to a company’s growth, many startups use marketing automation tools to reach their target audience. 

The tools automate repetitive marketing activities on different channels and streamline marketing workflows like capturing and nurturing leads and launching campaigns.

As such, the company saves time and money while focusing on more critical activities. If you’re the market for a marketing automation tool for startups, here’s a review of 5 tools that could help you:

  1. ClickFunnels

ClickFunnels is an all-in-one marketing automation tool that guides potential customers through the buying journey. It’s designed as a sales funnel builder to build high-converting funnels for any business.

With ClickFunnels, you can create and sell an online course, eBooks, membership sites, e-commerce store, etc.

It also helps you embed visitor sign-up forms and CTAs on your website to generate potential leads. 

You can check the Clickfunnels pricing plans to learn more about the software and how it can help your business.


  •     Can build sales leads funnels
  •     Has secure shopping cart pages
  •     Automated email campaigns
  •     Builds web pages
  •     Easy integration with handy software
  1. Encharge

Encharge is another email marketing tool that helps you launch a more targeted email campaign. You can use it to send emails to potential customers based on recent activities on your website. 

And you can personalize them by including the customer’s name, address, and other details to make them feel more personal. 

Encharge also has a broadcast feature that allows you to send newsletters to multiple customers on the email list, saving time. Create the email and use the drag-and-drop email maker to simultaneously send it to various email addresses on the list.

Besides email marketing features, Encharge has a visual flow builder that helps you plan and create a more effective marketing journey. 

With the feature, you can entice visitors to become customers as soon as they become prospects.


  •     Visual flow builder
  •     Email broadcasting
  •     Analyze user profiles
  •     Lead scoring to identify interested leads
  •     Create more personalized email
  1. Getresponse Tool

Getresponse is a great email marketing solution for startups that want to launch high-converting email campaigns. It has a good mix of starter features to help you build an email list and campaign.

The drag-and-drop email builder is one such feature. You can use it to design emails within minutes or leverage the read-made email templates to create and send emails quickly. 

Also, Getresponse has analytics features that help you send emails based on the user’s actions on your website and behaviour.

This means you can separate your audience based on specific metrics and send targeted emails at a particular time.


  •     Email marketing automation
  •     Build landing pages
  •     Create and manage social media posts
  •     Provides reports on marketing analytics
  1. Semrush

Semrush helps you run digital marketing campaigns like social media, SEO, content marketing, and pay-per-click campaigns. 

With the tool, you can perform on-page SEO to improve your pages’ visibility, keyword research to optimize content for search queries, and a website audit to determine a site’s overall performance.

Semrush also shows your competitors’ keywords and rank on SERPs, helping you understand how you stack up against your competition. 

The tool provides insight into your competitor’s marketing strategies, like paid and organic search, display advertising, and link building. 


  •     Keyword research
  •     On-page SEO
  •     Competitor analysis
  •     Social media management tools
  1. Zoho CRM 

Zoho CRM is another handy entry-level tool for automating marketing activities and customer relationship management (CRM). 

What makes it a favourite marketing tool for startups is its free plan that has handy features, like:

  •     Email marketing: You can create attractive email copies using its powerful editor
  •     Automate sales processes by creating a workflow for customized operation
  •     Customization of data: You can customize list views to discover data quickly, customize pages to match your industry style, and rename tabs 
  •     Manage your lead’s contacts professionally
  •     Find and talk to potential leads online

You can always upgrade to Zoho CRM premium plans for more robust features like tracking customer data and automating marketing tasks, but its free plan is helpful too. Moreover, the tool is optimized for mobile users, allowing you to access your notes, contacts, and leads wherever you are.


With these five marketing automation tools, you don’t need large budgets to market your products. Your marketing activities are reduced to a one-person affair allowing you to channel cash flow to more pressing needs.

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