5 Critical Errors You’ll Make When Running An eCommerce Business

The convenience of the internet is misleading, and when it comes to eCommerce, where everything runs online, one mistake in the digital realm can spell disaster. You might make some easy-to-avoid mistakes that will harm the growth of your business. In this guide, we’ll go over what you can do to avoid making these mistakes so you can stay on track.

1. Choosing the Wrong Platform

It may seem easy enough, and yet it is a common problem. Using the wrong platform will immediately reduce your profits as consumers become frustrated at the layout. Nothing is more disastrous than a platform that doesn’t make sense for your business.

When reviewing your hosting options, make sure you go over the details and select the right one for your business. Seeking the right Magento Services for your business will put you on the path towards success.

2. Neglecting SEO Strategy

You may think you know how to market your business online, and you may, but refusing to learn the ins and outs of SEO will only put you at a disadvantage. SEO strategies bring virtual traffic to your store, so utilizing keywords and phrases to generate business is essential.

Take the time to learn a basic understanding of how SEO works to benefit your store. SEO is constantly changing and adapting to provide better results for consumers. It can be frustrating to learn at first, but it will only grow to help you.

3. Ignoring the About Us Page

Consumers want to know who they are purchasing from and what they stand for. Discussing the origins of your business and what drives you helps consumers feel connected to you and your business. An About Us page is usually one of, if not the most visited page on your site.

It doesn’t have to be strictly professional. Depending on the storefront, it may be more beneficial to come off as friendly and casual! It depends on your audience and how they want to interact, which brings us to the next point.

4. Lack of Connection With Target Audience

Not understanding how to communicate with your audience takes a big hit on your business. Know what you are to your customers, and react accordingly. Companies differ in how they communicate, with some sticking with a  strict, professional attitude, while others have opted for being friendly and casual with consumers to sell to them.

Depending on your product, either approach could work, but you must keep this in mind while advertising to make sure word spreads accordingly among your target audience.

5. Resistance to Change

The business world is a rapidly changing, adapting sphere that requires constant maintenance and participation to be successful, at least at first. It no longer means putting in the work upfront and letting the rest fall into place. Instead, it requires a good amount of research into digital marketing before even stepping foot into the digital marketplace.

With so much going on, some may be hesitant to adopt new ways. Don’t be afraid of not knowing or understanding new methods of marketing. Clinging to old, outdated methods will only harm you. Embrace the change and do your best to keep up with current trends so you can capitalize on them.


There is a lot to consider before jumping in when it comes to eCommerce. Doing your research beforehand and learning a basic understanding of digital marketing will only help you achieve your business goals. Make sure to choose the right platform and connect with your audience by sharing information about your company and utilizing SEO content. Keep an open mind and watch your business grow.

Interesting Related Article: “What is Ecommerce Marketing?