The end of the year is a good time to start looking at the digital marketing trends we are likely to see in 2022. In this article, we will dig deep into more detail about specific clues.
In order to create a solid short term plan, it is important to be careful about where you are going in the long term. No one can say with 100% certainty what the future of marketing will be, but experts in the field can provide valuable insights and predictions about some of the possibilities. Let’s jump in 5 marketing trends that will shape early 2022.
Push Notifications – Email, SMS, Apps
The email marketing landscape is so saturated that it has become difficult to communicate with audiences through this channel alone. Additional thing is that users are increasingly utilizing their mobile phones for a variety of online activities, including branding research and online shopping.
Hence, it makes sense for brands to use push ads to get customers’ attention more effectively. In this day and age, more than 50% of consumers are allowing the display of push notifications on their phones so brands can interact with them. There is a fine line brands must not cross, however.
Industry studies have shown that push notification cancellation rates stay below 1% when businesses stay around one notification a day. When it reaches a certain threshold (around ten notifications), the number of unsubscribes starts to increase.
Google, Facebook & Linkedin – Pay Per Click Advertising
The pay per click or PPC marketing model is a form of online advertising. Every click on an ad generates visitors for the publisher. The PPC model uses various media platforms such as Google, Facebook and Linkedin to reach more people than ever before.
If you’re not sure how to create PPC campaigns on Google ads, Facebook, Linkedin or other platforms, you are simply missing out. It may be beneficial to look for online PPC training services to help you set up and manage your campaigns.
It’s also interesting that 65% of online consumers eventually click on a paid advert. When customers decide on a buying decision, paid ads do convert better, and that’s because they are more targeted than traditional advertising.
Hyper-Local Marketing – Geographical Targeting
Hyper-Local marketing is not something that is entirely a new concept. Even the largest international brands recognise the value of a locally adapted marketing message. Search engines like Google are getting better at serving businesses in the area, whether you’re looking for a cup of coffee or a new pair of shoes.
But location services slightly increase the situation. Eight in ten marketers are currently using location data in their marketing strategy, and 94% plan to do so in the future. Since everyone now has a smartphone, potential customers can be targeted with advertising messages as soon as they are identified in that geographic region.
Focus on Customer Loyalty & Retention
A big part of delivering a great customer experience is making sure the customer experience is consistent and focused on keeping your existing customers, not just attracting new ones.
Regular customers are more valuable than new customers. Studies have shown that acquiring a new customer costs five times as much as acquiring a new customer. So it pays to keep customers happy. Loyal customers also help build your brand reputation by talking to your friends and family about your business and products.
Satisfied customers are ambassadors and influencers of a great (and free!) Brand. Many of the trends and technologies mentioned above can help increase customer loyalty.
Voice Search Ads – Google Home, Amazon Alexa, Google Search
Personalised voice search shows no sign of slowing down and will continue to have a significant impact on how brands produce content. We often quote the prediction that 50% of Google searches will be done by voice in 2021 (currently around 20% according to Google), but that statistic is unlikely in the near future. The smart speaker industry is booming. Around a quarter of US households now own Google Home, Amazon Echo or other smart speakers. Consumers also expect increased use of voice search in the near future: According to PwC research, 61% of 25 to 64-year-olds who already use a voice device plan to utilise it at a grander scale in the future.
Are You Ready for 2022?
The perfect time to get your marketing strategy in gear is the end of the year. Prepare yourself and start the New Year with an actionable plan of your goals that involves multiple advertising mediums, such as Google, Amazon, eBay, email, SMS, Apps, social media, and many other popular mediums.
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