Brainstorming new ideas is often the most challenging part when it comes down to launching and running a social media or marketing campaign. You want something new and fresh that will captivate the attention of potential customers, and recycling the same marketing content over and over again turns stale and is ineffective. Your customers and followers desire exciting new content that delivers in areas of engagement and call-to-action. That is why a creative marketing agency like lemonadetheagency.com knows how to create out-of-the-box marketing campaigns that will help boost customer interaction and gain new ones.
Start an Email Marketing Sweepstakes
Launching an email marketing campaign with the creation of a sweepstakes giveaway event is an effective method of getting potential buyers interested in your product. You can begin promoting your campaign with an existing email list as it is the perfect place to start since these are customers you already know. What makes a sweepstakes giveaway so popular is that you can let consumers know about a product they can get for free or at a discounted price. Email marketing services such as Mailchimp, Drip, and Constant Contact, are just some of the many platforms you can use to get started. Or you can use an email service provided by a professional marketing agency and discuss with them how you want your email marketing to be designed, what touchpoints it will have, and the type of content.
Create Tik-Tok Viral-Worthy Videos
Tik-Tok videos that go viral have a lot of public exposure and the potential to reach millions of people on social media platforms. Making a Tik-Tok video about a product or business is a great way to get people talking about you for weeks and even for months on end. Tik-Tok is a fast-paced app designed to capture people’s attention. As a rule of thumb, set the tone and topic of the video within the first few seconds so viewers can understand what the rest of the video will be about.
Host a Creative Q&A Session Online
Weekly Q&A sessions hosted on YouTube Live, Facebook Live, and even Instagram Live can give attendees ample opportunity to learn more about your business and services. Live Q&As are the perfect medium to tell listeners and viewers about new product releases or encourage conversations that revolve around your business.
Start a YouTube Channel
Creating a company YouTube channel may just be the boost your business needs to acquire new customers and grow your community outreach efforts. YouTube is a very versatile platform that can be used to dispense company news, promote brand messages, and even portray the life of company employees at the office for a little fun and light-hearted banter.
Partner with a Social Media Influencer
Popular brands are investing more than ever into influencer marketing and are striving to grow relationships with social media influencers. Consumers are often in search of popular voices online that speak on topics they find appealing. To succeed in finding the right advocate or brand ambassador for your business, consulting with a professional marketing agency is the first step in the right direction.
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