If you run a small or large construction business, you probably need more marketing to find new customers. After all, home construction is booming, and there’s a lot of competition.
Some practical ways to market your construction business are outlined below.
Determine Who Your Clients Are
The most important part of marketing your construction business is understanding who your customers are. Then, write a marketing message to them and do everything you can to ensure the audience sees the message.
For example, let’s say your construction and rehab company sells faux stone exterior paneling for single-family homes.
Who puts faux stone paneling on their homes? Usually, you’ll see middle-class homeowners in up-and-coming neighborhoods who want to make their homes look nice and increase the value.
After you understand who your client is, you need to write a message that appeals to them. For example, what do these homeowners want, and what do they struggle with?
They may want to make their homes look nicer without spending too much on renovation. So you may want to write ads for social media sites that promote faux stone paneling as attractive and high-end, but at a reasonable price. And they last for years without losing any of their visual appeal.
Post Ads And Content On Social Media
After you have excellent ads and content that targets your audience, you need to focus on the social media platforms where they spend their time.
Surveys should show that 70% of American adults use Facebook daily. And many of them are homeowners who might need your services.
Some of the content that you may want to use to appeal to homeowners on Facebook include:
- Links to blog posts about how to renovate your home affordably
- Videos about how to choose the best exterior renovations that raise the property value
- Videos about exterior renovation projects you’re working on
Write A Newsletter
If your construction company doesn’t do a weekly or monthly newsletter, it should! Newsletters with helpful information for homeowners are still highly effective in email marketing.
You should be collecting email addresses from clients and prospects on your website, and once you have a list, start sending them an e-newsletter with helpful home renovation information.
Also, add information about your upcoming renovation specials, but don’t make the newsletter too sale-oriented.
Providing homeowners with helpful information about improving their properties will help you acquire business over time.
Focus On Local SEO
Optimizing your construction business website is vital to obtaining business in your city. Why? Because when homeowners do local searches on Google for a kitchen or bathroom renovation, your name needs to be there, or you’ll miss a lot of leads.
If you don’t know anything about optimizing your site, you can hire an SEO company to take care of it. But a few simple things you can do, for starters, are:
- List your business on Google
- Set up a Facebook page for your construction company
- Be sure your company name, address, and telephone number are the same on your website, Google My Business listing, and social media channels
- Have a simple Contact Us form on every page of your website
Partner with a professional agency
When it comes to marketing a construction company, one key element that can make a significant difference is partnering with a professional agency like Hook Agency. With their expertise in digital marketing and deep knowledge of the construction industry, a professional agency is well-equipped to develop and implement effective strategies to boost visibility and attract potential clients. They understand the unique challenges and opportunities in the construction sector and can create tailored marketing campaigns that showcase the company’s strengths, expertise, and project portfolio. Whether it’s optimizing the company’s website for search engines, creating engaging content, managing social media platforms, or running targeted advertising campaigns, using a professional agency brings a wealth of experience and a results-driven approach to help construction companies maximize their marketing efforts and achieve their business goals.
Write Excellent Blog Posts
Your website should have a construction blog where you share helpful construction and renovation content with homeowners.
When you have unique content on your site, Google notices and will attract more site visitors.
You can capture some of this traffic if you provide content relevant to the customers you target.
As far as ideas, write about some of the most affordable home renovations people can do for under $5,000. Or the 10 home renovations that don’t pay off when you sell.
Another idea is how minor home improvements for $500 or less can increase your home’s value.
If you add informative blog posts every week, you’ll slowly move up in the search engine rankings to get more leads.
The construction and rehab business has plenty of competition, but these ideas will make you stand out!
Interesting Related Article: “The basics of SEO”