The use of artificial intelligence or AI is one of the leading trends in technology today. More companies are using it to improve processes, including customer experience (CX).
The availability of AI-based customer survey tools introduced a higher level of CX that brands can offer. This article outlines the reasons to invest in AI to improve customer experience.
Supports Real-Time Decision-Making
Real-time decision-making is being able to decide based on the most recent findings available. With AI, these data can include real-time customer interaction.
Today, there are solutions capable of a sub-200 millisecond response time. These solutions use AI and machine learning (ML) to evaluate events in real-time.
AI also enables predictive analytics. The process relies on data to make predictions that can impact decisions.
Because AI enables big data analysis, it can generate actionable insights. The new data can guide the subsequent interactions between a brand and its customer.
AI and predictive analytics also go further than historical data. This feature allows them to provide deeper insights into what has already occurred.
With AI, brands can offer relevant suggestions for related products and accessories. The recommendations can elevate CX and make more opportunities for a sale.
Helps Understand Customers Better
AI and ML technologies enable companies to gain an accurate understanding of customers.
The technologies continue to learn and improve through data analytics. The more data to process, the more accurate they can predict customer behaviour.
They allow businesses to generate content that is relevant to buyers. With more customers consuming content, there are more opportunities to increase sales.
Creates Relevant Ads
Today, more companies are using AI to address challenges with digital ads. With AI, ads are less intrusive and more relevant to the audience.
ML technology allows brands to determine if a person is likely to click on an ad. The tech uses various data, including online behaviour, customer profile, and audience segmentation.
AI and ML enable predictive targeting, which allows businesses to personalize ads. The quality of the ads also improves over time as the technologies collect more data.
Helps Address Customer Issues Fast
Today, there are AI-based customer service solutions that answer customer queries.
These solutions can address concerns about order status, refund policy, and other FAQs. Some platforms can even integrate with customer relationship management (CRM) systems.
The integration allows brands to provide personalized answers to unique buyer queries. This automation enables customer service reps to focus on other crucial customer situations.
Businesses spend hours scheduling and writing emails to groups of customers. But, even with the right email segments, you cannot send a customized email to every customer.
With AI, it is possible to send personalized emails to buyers. The technology can process topics of interest.
It can identify patterns to suggest content relevant to the audience. AI uses previous data, including:
- Recent site interactions
- Previously-read blog posts
- Popular blog posts
- Initial interactions with branded emails
- Total time spent on a web page
These are some of the crucial reasons why investing in AI to improve your brand’s CX could be worth it. With AI technology, you are sure to provide more for your customers while doing less.
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