5 Reasons to Use a Market Research Company Instead of Doing Your Own 

Article on market research 448

Do you want to conduct market research? If so, the first thing you need to do is consider hiring a market research company instead of doing it all on your own. In this article, I will give you five reasons why it makes a lot of sense to get assistance from professionals in terms of conducting market research. 

What Is Market Research and How Do You Do It?  

Market research is the process of gathering information about your target audience to help you make better marketing decisions. Market researchers collect data from a variety of sources, including surveys and focus groups.

The broad term market research is divided into two methods: 

Qualitative market research: This type of market research uses non-numerical data such as interviews and focus groups. It’s good for getting an idea of how people feel about something rather than what they think or say they will do in response to a particular situation or event. 

Quantitative Market Research: Quantitative methods include surveys, focus groups and other types of analysis based on numbers rather than words (for example: “What do people think about this product?” vs “I love how easy it is to use”). 

5 Reasons You Should Use a Market Research Company  

There are many reasons to use a market research company instead of doing your own. Here are just five: 

  1. Save Time

If you’re like most entrepreneurs, your time is precious. You want to spend it on the aspects of your business that bring in revenue and help grow the company. That’s why using a market research company can be so beneficial.

Hiring a market research company means that not only will they do all the hard work for you, but they’ll also save you time in other areas: 

  • You don’t have to do all of the research yourself (and maybe not any at all).
  • You can focus on other tasks instead of spending hours searching through data and trying to find useful information from it all. 

The other benefit to hiring a market research firm is that they will be able to help you with your business strategy. When you’re starting out, it can be difficult to figure out which direction to take your company. After all, there are so many options and ways of doing things that it’s easy for entrepreneurs to get overwhelmed and make bad decisions. 

  1. Get Faster Results

The first reason to use a market research company is that they have more resources available than you do. This means they can do things like use data from many sources to give you a complete picture of your target audience, instead of just relying on what’s immediately available to you.

They also have access to more data than most people do, so if there are any gaps in the information that you’ve collected (or if it isn’t enough), then it won’t matter because the market research company already has everything covered! 

  1. Reach More People

Through a market research company, you can reach more people and get information from a larger sample size. This is because they have access to more demographic information–meaning they can better understand who your target audience is and how they behave.

Additionally, they’ll be able to find out what types of products or services are most popular among consumers in your industry and where those products/services are located (geographically). 

  1. Access More Data

The more data you have, the better your results will be. A market research company can access a variety of sources that you may not have access to yourself, including: 

  • Online social media posts;
  • Blogs and forums where people discuss their opinions;
  • Customer service calls or emails with questions about products and services; 

Not only will a market research company have access to these sources, but they will also know how to analyze the data and make sense of it. This is an important skill to have, as it can be very difficult for someone who isn’t used to looking at data daily. You can get help from a marketing research sample.

  1. Don’t Waste Money on Expensive Tasks or In-House Staff

You might be thinking that using a market research company is more expensive than doing your market research. But you’d be wrong! The truth is that when you hire an in-house staff to do the job, they are going to cost you a lot more than if you just hired a market research company. Here are some good reasons why: 

  •  Market research companies have experience and know how to get results quickly. They have access to data from hundreds of sources, which means they can provide thorough reports on whatever topic you’re interested in learning about (and at no extra cost). 
  • Hiring an in-house staff means paying salaries for people who may not even work out; whereas hiring a professional firm will always get results–and those results will come much faster than if someone on your team had been working on them alone anyway! 


In the end, it’s important to remember that market research is a valuable tool that can help you make better decisions. If you are considering doing your research or hiring someone else to do it for you, consider these five reasons why using a market research company may be in your best interest.

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