5 Things To Keep In Mind Before You Start A Shirt Business

Shirts, no matter how contemporary the world is, never go out of fashion. If you have the eye to pick a definite kind of shirt targeting a specific section of consumers, your business is set. Now, shirts can be formal shirts, t-shirts, tuxedo, polo shirt, sweatshirt, and a lot more. Basically, if anyone wants to get as many shirts that exist, the entire shirt collection will be pretty overwhelming. And the good part is each of the types has its consumers. If you are trying to start a business and want to make it profitable, you do not need to start with collecting or making every type, though. 

If you ask us, formal shirts and t-shirts are arguably the most worn shirt by men. Not just men, shirts are very much liked by the women as well. So, this is when we are going to start sharing our tips and tricks with you to somewhat take your first step to your business.

Tip #1 – Select Your Consumer

Many a time, the small business minds commit a mistake catering to one particular sex. Knowing there are others as well. So, you are limiting yourself and cutting down a huge chunk of consumers at the very beginning. The practical minds always say that it’s better to cater to just one section. It will be easier to handle, as it is a small business. But if you cater to all the sex and make shirts of every kind at the very start, albeit at a small scale, your business and brand will have a better reach from the start. It will earn a good reputation too. You can start with simple designs, patterns, and cuts, the most popular ones, and decide a limit, but the limit should not cut off every other section of people that might get interested in looking at your brand and the shirts you have for your specific consumer.

Tip #2 – Do Not Overburden Yourself

When you start a venture, a shirt business, you will always have to have a budget. You will spend a certain amount of money. Perhaps you will need to lend a reasonable amount. However, it is always better if you take as little money as possible as a loan. The business kick-off doesn’t need a huge budget, especially when you, as an individual, are trying to start it. Do not burden yourself so much that the little profit you are making at the start is never enough to motivate you. 

Tip #3 – Sell Your Product To The People You Know

Do not shy off from selling your product to the people you know. The starting point is right there. Our close ones, who always wish the best for us, are the biggest and honest critics of ourselves. And if you could convince some of them to buy your shirts, the ones you designed or made, then be sure your future is very bright among your future customers. And yes, at first they might buy one or two because they are your close ones, but as we already said, when they are honest critics, they will let you know whether they are buying it due to your impressive collection, creative design, or just as a token of love.

Tip #4 – Do Not Try To Compete With Big Brands

That is the last path you need to go onward. Big, established brands are not your competition. Yes, competitive nature is good, but not when you are just starting. Remember that you need to work very hard, yet you will earn very little profit, sometimes no profit, and consider yourself your own competitor. Try to defeat your mind and hard work. The idea you got the last time and the hard work you did the previous day, try to exceed both the next attempt and day. If you grasp that virtue, there is nothing that can stop you.

Tip #5 – Never Be A Copycat

Always try to gather talented and hardworking people. Do not hesitate to hire someone new, thinking a novice will not give your business that push. If capable, a newcomer will grow with you, might slip several times, but will help you grow your business. Never be a copycat and try to simulate similar shirts that a famous brand is making. Shirts are the same, the cut will be the same, but the patterns, designs, color combinations cannot be the same if you are not copying a specific brand. If you are designing yourself, then always follow the keep it simple but unique custom. Sometimes it’s the uniqueness that sells the most. And when you try,  one day, perhaps you will make your own patented shirt cut.

Business strategies are never constant. All successful business personalities have their own set of rules, strategies, and anecdotes to share. The key to success is to hearken all the tricks and tips but make your own set that you are convinced to follow. Right, that tricks could vary, but one thing always remains constant, immense hard work.  Hard work is still and will always remain the key to success. So, prepare yourself to work very hard to make your shirt business flourish.


Broken Promises is a contemporary brand rooted in the expression of human emotions and tells a story of shared experiences and memories. Merging forward-thinking trends with accessibility and a sense of nostalgia, Broken Promises is a brand for an emotionally charged generation and serves as a visual medium for self expression. Broken Promises is for the wearer who typically goes unseen and unheard, and has transformed from a wardrobe staple for today’s youth into a lifestyle and communication tool for its wearers.

Broken Promises Co

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