5 Types of Posts To Engage Instagram Followers In Any Niche

With more than 2.35 billion monthly active Instagram users, social media continues to dominate American routines. When you open your phone, you’re checking your texts, emails, and social media feed. 

If you are an Instagram influencer, you must find ways to keep your followers engaged and return to consuming more of your content. Utilize a mix of these five types of posts to enhance engagement and interactivity among you and your followers. 

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1. Polls

Everybody loves to profess their opinion. Make a fun poll related to your Instagram niche. Maybe the question is inquiring about their opinion on a recent development within the niche. Perhaps it’s a favorite element of what your followers love most about something related to it. 

Write down your ideas for poll questions in a notebook or type them out in a document so you can save them for later. This works especially when you are having trouble thinking of what to post next. 

2. Giveaways

When you reach a certain number of followers, celebrate with a giveaway! You can do one for every 100 to 500 followers that you gain or host giveaways based on your random discretion. 

If your niche is cooking, giveaway a high-quality pot and pan set. If you post about a trading card game, have a box of the most recently released cards to give away. Since being an Instagram influencer is like being your boss, you can write off any costs incurred from hosting giveaways as a business expense. 

3. Memes

Memes are always on social media. It’s a refreshing pick-me-up on a bad day to find a relatable meme and experience a happy laugh. 

Show your sense of humor by posting a popular meme about your niche. Type in your niche and memes next to it in your favorite search engine to get ideas. While you can post a meme you find directly from a search engine, it can be more rewarding to make one yourself. 

It’s satisfying and easy to make a meme. Many apps help you create memes by choosing a picture you like and typing in your relatable text. Plus, memes can be unexpected content that surprises your followers, especially when you do not post them often. 

4. Tell A Story

Whether you work professionally in your niche or it is a hobby, chances are you engage in it almost daily. Do you have a success story that made your day? Maybe it was an unexpected horror story where it helped you to learn about your niche from a different angle. No matter the story, people will appreciate you telling it!

If possible, take a picture from your successful or horrific day to add context to the story. If you are doing it as a static post, keep the story to no more than a few short paragraphs. Try turning the story into a quick 10 to 20-second reel to enhance engagement as some followers like more of a visual representation of the story than having to read words. 

5. All About Yourself

Especially if you have many new followers that just joined you on your social media journey, reintroduce yourself. If you are not sure what to talk about in this all about you post, start by answering some of these questions:

  • Who are you? What’s your name and backstory? 
  • How did you get into your Instagram niche? 
  • What are your interests outside of your niche? 
  • What do you hope to give your followers in the future? 


Being an Instagram Influencer takes work and dedication, but it’s also fun as you meet new people. Start engaging your followers today!

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