There are currently over 1.6 billion of websites and blogs on the net, 33.9% of which use WordPress. Thanks to platforms like WordPress, it’s become pretty easy to start your own B2C or B2B blog to increase sales, generate new leads and boost your total revenue. However, choosing the best CMS for your website is not everything. You must also learn how to improve your website’s conversion rate so that you can generate as much business as possible.
How to Increase the Conversion Rate of Your WordPress Blog?
Conversion rate optimization, or CRO, is not as simple as it sounds. It involves careful evaluation of your audience and your blog to determine what your website is missing.
In this article, we will guide you through 5 ways to increase the conversion rate of your WordPress Blog so that you can generate more business through your content. After reading this article, you should be able to prepare a checklist on the things you need to do to improve your conversion rate.
Select the Right Blog Topics
According to a study, good quality content can boost conversions by 681%. The figure speaks volumes, doesn’t it? High-quality content is what Google and your users are looking for.
Evergreen content on specific topics, covering all the details, backed by strong research and concrete data, is what you need to have on your website. This not only makes users stay on your website longer, but it also entices them to come back again and again.
Publish unique, creative, personable, readable, useful and relevant content on your WordPress Blog to build trust-based relations with your audience and also increase your Google rank. Don’t forget to use proper headline titles. They have to be captivating, but still relevant to the main topic of the article.
It’s very important to choose the topics of your niche and/or about your product. Carry out research to know your audience’s interests and write articles on the hottest issues in that niche. Try to always be one step ahead of your competitors and choose a topic that isn’t featured on the other WP blogs. Doing so will help you rank better on sites such as Google, which is important for your conversion rate.
Focus on the Keywords
Another rule of a good blog is to create content for people and never solely for SEO. The content has to be interesting, readable and easy to understand. However, this doesn’t mean you should outright ignore SEO. Developing and implementing an SEO strategy is necessary if you want to rank higher in search results and subsequently generate more traffic.
Keywords are words we include in web pages so that Google, Yahoo, and other search engines can present them when responding to a search query.
Here are some SEO tips that you should adopt to ensure that your WordPress blog consistently receives organic traffic from search results:
- Interlink all your posts;
- Include a Meta Title;
- Include Meta Descriptions in all your posts;
- Add a Focus Keyword and related keyword variations to your posts;
- Give your images alt attributes.
Optimize Images and Media
Research shows that 47% of your visitors expect that your WordPress blog will load in 2 seconds only, what’s more, 40% will leave your website if the loading time is over 3 seconds.
Yes, only 1 second can cost you 7% e-commerce conversions. That’s quite the price, right? That should be more than enough reason to begin optimizing your website and improving its speed.
Optimizing images and media content is essential when it comes to improving the speed of loading your site and, as a result, higher conversion. Everybody knows that images and videos can convey things in a way plain text can’t, but media can also slow down your site. Therefore, it’s crucial to shrink and adjust images that are in your posts on WordPress. Simply put, the lighter your media content is, the faster pages load.
There is no need to have a images with super high resolution for them to appear eye-catching and beautiful on a website. A good rule of thumb is to stick to JPEG or PNG formats instead of TIFF or BMF as the latter options are much heavier.
Using PhotoShop, for instance, you can choose the ‘Save for web’ option to retain an image’s quality but reduce its size. Your blog will be just as eye-catching, but also much faster.
Here are some WordPress optimization tips that are easy to implement:
- Switch to a reputable hosting improve uptime and overall performance
- Remove certain plug-ins that are unnecessary for your blog and have a negative impact on page load speed.
- Load background images using CSS Stylesheets and cache to speed up the loading process.
All of the above points are bound to improve the loading time of your WordPress blog and help increase conversions.
Embed Calls-to-Actions and Banners
However, even if your content is excellent and the site has one column as advised, but the blog posts don’t contain any call to action (CTA), except the invitation to leave a comment or share the article, then forget about the good conversions. You need to design your blog, taking to account the following stats:
- Only 60% of the article will be overlooked by the visitors;
- 10% of your readers won’t scroll the post at all.
This highlights the importance of creating clear CTAs and banners on your WordPress site. HelloBars, eye-catching CTA buttons at the end of your post, slide-in CTAs, big bright banners with internal links can help address this problem and increase e-commerce conversions. Check to see if they are on your posts.
Test and Measure to Identify the Winning Formula
It’s not a bad idea to look at how other blogs operate and implement some of those tools in your WordPress blog as well. However, you should remember that if it’s suitable for one site, that doesn’t necessarily mean it’s good for yours. That’s why it’s so important to try different strategies, test them and measure the results. That is a surefire way to find a successful formula that can boost conversation rates and traffic.
Test different blog formats, publish posts at a different time, use infographics, and use split A/B tests. A/B testing is a way to understand and learn your audience on a deeper level. It involves showing 2 versions of a webpage to different segments of visitors to find out which variant drives more conversions.
Marketers all over the world work hard and spend a lot of time finding a successful formula for increasing e-commerce conversions and reducing a site’s bounce rate. There are several ways to go from creating unique content to optimizing the design and CTA. Here we outlined some of the most effective long-term ways of increase your conversion rate. Ultimately, you should also combine and test various approaches to find what is best for your WordPress blog.
DDI Development company brings a unique combination of e-business experience and solid technical proficiency to provide high-quality web and mobile digital solutions in a friendly and creative way. We help businesses achieve their goals by offering professional services. Our expertise spans into several industries including e-commerce, CRMs, e-learning platforms, recruitment and financial systems, etc. Our experienced team has delivered 150+ completed projects.