Growing your online presence is essential to the success of a business. A strong stance in the digital world will build brand recognition, credibility, and allow you to widen your customer base exponentially. SEO (search engine optimisation) will enable you to do exactly that. When implementing an SEO strategy with an SEO agency, you will drive organic traffic to your business’ website, resulting in new clients and sales. Below we are going to discuss the five key elements to incorporate in order to outrank your competitors.
Keyword Research
Keyword research is one of the number one influences on your Google rankings. Performing keyword research initially will show you which keywords are easy to rank for, and the volume of searches on specific search terms per month so that appropriate choice are made. Once establishing this list, you can then implement your keyword list into relevant blogs and copy to become more visible on Google. As a business, you must research and track your highest performing keywords within your industry to ensure you are keeping up with your competitors.
Full-Site Health Check
Performing a full site health check will allow your business to check any issues in your site. Broken links, poor internal linking, website loading speed and site structure are all elements that have huge impacts on your website, and will show when checking your health score. Making relevant changes and corrections following the report will help maximize user experience, and ensure that you are climbing up the rankings.
Enhance On-Page SEO
On-page SEO refers to the optimization of all elements within your website pages. Once you have undertaken your keyword research, you now need to optimize this further in order to ensure Google ranks your website highly. All of the following will need to be optimized appropriately:
Meta descriptions:
This is the small paragraph that will appear below your web page link. Ensure that the keywords you are looking to rank for are included in this text in an engaging format that will encourage the reader to click on your link. Make sure this short paragraph is no longer than 160 characters.
Title tags:
This line should be punchy and specific to the content within the web page. Again, include relevant keywords here, and make it no longer than 60 characters.
Images:
Google’s algorithms focus highly on user experience, and including images are a great way to do this. When uploading images, make sure to have an alt-tag that directly describes what the image is of. This will help match relevant search terms to your page.
Landing Pages For Targeted Keywords
Ranking highly for each of your service and landing pages is vital in order to improve your organic traffic. Using appropriate keywords within the copy will ensure users searching for your services or products will be directed to your website. This can be done through synonymous, location-based, long-tail and voice search keywords, supporting all types of search terms that could be entered.
Ensure that each of your website pages are designed with easy navigation, clear CTAs (call to actions) and clear copy to communicate exactly what your business is offering. Your visitors need a clear direction of where to go next in order to reduce your bounce rate and boost sales.
High-quality Organic Backlinks
Link building helps Google crawl your website appropriately, with backlinking proving your authority. Backlinks are the most crucial factor when it comes to your position ranking, which occurs when another website links to one of your website pages. Search engines focus on backlinks as a way in which to measure the importance of your website; if many others are linking to you, then this is a clear indicator that your website is worth ranking highly.
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