Instagram is the most powerful social marketing platform. It has been a game-changer for several brands, helping them successfully upscale their business globally. If you are looking to do the same, then Instagram Ads is your key to stand out among your competitors and reach the global markets.
From lead generation, and increasing engagement on Instagram to gaining wider reach, Instagram ads help with almost everything. However, to run a successful Instagram ad to reach the global market, you must structure your ad campaign for all the countries. You must have a great number of followers on your Instagram account, you can even opt to buy real instagram followers for your account and get the best desired results.
And to help you with that, we have curated a list of the five most effective ways that will help you use Instagram ads correctly to upscale your business and reach the global markets.
1. Target the Right Audience
If you want to gain wider reach and increase engagement on Instagram, you must first target the right audience. This step will help you gain customers who’ll be genuinely interested in your brand. Several targeting methods can help you find the right audience for your business. These include –
- Demographic details – target your audience based on the demographic details such as age, location, and gender of the user.
- Location tag – as the name suggests, it lets you target your audience based on their location. With this method, you can also target users who may have visited a particular location.
- Interests – this method allows you to target your audience based on their interests. Look for users whose interests may apply to your products.
- Behavior – this type of targeting allows you to find people based on their purchase history, anniversaries, and more such events.
You can stick to one of the targeting methods or combine a few. Take help from a data analytics tool to track the above information and build a strategy to target the right audience.
2. Translate Instagram Ads for Local Markets
The next thing you must do to increase engagement on Instagram and gain a wider reach is to target local markets in different countries. You can do that by tweaking an existing ad campaign or creating a new one for each country. Every Instagram ad provides a ‘Language’ section where you can use Instagram’s automatic translations or add your own.
Both of the above options allow you to edit your ad copy, including the headline, primary text, description, and even the website URL. Simply, use translations by clicking the ‘Add Language’ option in the ‘Language’ section and search for the languages you want to add. List the prices of your products in their standard currency.
Once you’ve picked the desired language, review your post and correct any errors in the translation. For setting up the prices, upload a feed file containing local pricing and currency using the Instagram ads manager. For people running on a low budget, Instagram’s automatic translations can be an excellent option.
If you are translating your Instagram ads in other languages, make sure you have someone to respond to the comments and DM in the same language. This approach is a game-changer for converting your international audience into potential customers.
3. Set up a Instagram Ad Campaign for Global Scaling
The above step opens up a pathway to scale up your business globally. However, when doing so, you must also pay attention to the structure of your Instagram ad campaign. Outline your ads funnel including the top, middle, and bottom sections, and align them with the right objective.
After that set up an Instagram ads campaign and target every country you want to run ads in. This will allow Instagram’s AI (artificial intelligence) to optimize the ad to cater to audiences of different countries. It will target the audience that has the highest opportunity to convert into potential customers.
Personalize your ad creatives, ad copy, and messages to appeal to people across the world. You can also group your Instagram ad campaign for similar cultural countries. This will eliminate the process of creating a separate Instagram ad campaign for each country. You can also upscale your business for global markets by grouping your audience based on their interests or look-alikes for all locations.
Structuring your Instagram ad campaigns is the key to global expansion as it will help you gain a wider reach on Instagram.
4. Partner with Local Influencers
One of the smartest ways to promote your brand in a new country is to partner with local influencers. You can find them on Instagram or Instagram using relevant hashtags. Look for active influencers who have a good amount of followers and are willing to work with your brand.
You can collaborate with influencers on a commission basis or sponsorships. If the influencer has less than 10,000 followers, you can even ask them to create branded content in exchange for a free product. Branded content can be a simple video post, review, or testimonial.
Additionally, you can also ask the influencer to take over your social account and post content for a day. This method helps to increase engagement on Instagram and gain a wider reach. Moreover, it builds social proof for your brand that will persuade potential customers to make a purchase.
5. Analyze your Ad Campaigns to Increase Reach on Instagram
Lastly, it is essential to regularly monitor the performance of your ad campaigns. Instagram analytics provide in-depth information about your ad performance, and which region/age group/gender you are receiving the most engagement.
You can also track the engagement rate of your ad campaign. This is measured by the number of likes, shares, saves, and comments you receive from your target audience. If you are not familiar with Instagram analytics you can switch to Google analytics to break down all the metrics and simplify the process of analyzing the data.
Once you have enough data about your ad campaign, optimize and structure your funnel accordingly to improve the performance rate. It might take a few trials to find the right fit for all the metrics involved in your campaign. Therefore, keep monitoring and tweaking your ad campaign to promote your business successfully and gain wider reach on Instagram.
There is no one way to upscale your business by using Instagram ads. But when you are trying to expand your brand globally, you need to focus on personalizing your ad campaign. This will make the customer journey smooth and engaging. Use native language translations to help your audience understand what your ad is all about. And set the pricing in the particular currency of the country to improve the conversion rate.
Follow the above steps as they will guide you to structure your Instagram ad campaign for global markets. Moreover, they will provide you tips and tricks to increase engagement on Instagram and gain a wider reach.
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