There is something every web designer or online marketeer absolutely needs to know and that is: “What trends are the most popular in this day and age?” and “How can I incorporate them into my business?”.
Knowing and understanding these concepts will help you turn your business from a run-off-the-mill everyday enterprise to something worth investing in. So here’s a short guide on the latest web design trends of 2021.
What does 2021 hold for web design?
Unlike most previous years, 2021 has moved away from the theme of a tech or sci-fi fantasy towards much more realistic themes. This could be interpreted in terms of minimalistic art that some websites choose to tend to or a mixture of comfortable colors with focus given to smooth transitions and mechanisms rather than the overall look.
Here are some designs you should definitely think of inculcating on your website:
1. Parallax animation:
Parallax revolves around the idea that objects closer to the viewer move faster than objects away from the user. You might observe this quite frequently in your day-to-day life when traveling or performing some other activity.
When viewing the objects around you, you notice that objects closer to you appear to move much slower than those further away from you.
The depth created by the intermingling of the created foreground and background results in a vibrant website overlay that feels lively and exciting for the user. This results in extremely attractive interfaces that users can spend hours on, so keep this concept in mind when designing your website.
The ability to turn flat, 2D objects into 3D is known as neomorphism. This effect seems to resemble the idea of embossing or debossing.
The ability to make these 2D objects look 3D will be able to captivate your audience a lot better than Monomorphism is said to be a much more enhanced version of skeuomorphism.
This stylized realism truly works wonders on the appeal of your website and is a strong contender for the first page of any product.
3. Simple, comfortable colors:
When you open a website, you expect the product and data related to the product to hold a centre stage. However, in cases where the website has an unnecessarily flashy background, the user might leave with a bad taste in their mouths.
This is why simple colors show a lot more appeal in the modern era than flashy and bright colors ever could.
Keeping colors light and as less straining on the eyes as possible will ensure that you don’t have to worry about your users leaving the website due to discomfort caused by the unnecessarily bright shades.
In the modern-day, just as the trend is going, minimalism is seeing a quick rise.
The ability to articulate all you have to say in as little as possible is an art that minimalism expresses very well.
A minimalistic website can attract users and keep them on your website for a longer period of time or at least ensure that they view all your products.
With seemingly no negatives, minimalism is one of the latest trends that will not only result in an influx of customers but also help simplify your website.
5. Scrolling transformations:
Scrolling transformations are innovative features added in websites that keep audiences compelled to scroll to the bottom of your page to see the scroll transformation at the very least.
A transforming image is more than likely to keep a user enthralled in the work you do as well as encourage them to take a glimpse at your website and what it offers, giving you a chance to showcase your product.
As you might expect, having a website that interacts with its audience helps in several ways. You could get data on what products your customers or could-be customers like.
Apart from this, questionnaires can leave the viewer intrigued promoting them to a customer. This is always great for your business, no matter the product or service you sell.
So if you feel like your website could be a little more creative, you could add a touch of interactivity to keep your customers coming.
I’ll suggest hiring an experienced web design professional to make a trendy website. By following these simple trends of the modern-day, you can be sure to completely revamp the input of customers to your company.
Interesting Related Article: “Essential Elements and Steps of Web Design for a Solid Online Presence?“