7 Types of Links and How to Go About Building Them

When it comes to content marketing, link-building is one of the most challenging elements to master. Creating high-quality links relevant to your target audience and company is even more difficult.

Link-building services can provide a strategy that balances the needs of your business with its goals. A user won’t stay at a website for long if it’s confusing or difficult to navigate.

The following link-building ideas will help you create a plan to strengthen your brand identity and online visibility.

1.   Internal Links

The World Wide Web is full of websites, each one connected to the next. These links serve as virtual tunnels that connect different sites together. Search engines like Google and Bing crawl these links to analyze the structure and index them for their users.

Keeping users on your site as long as possible can boost your SEO. If you have related content, you can create an internal link to another page within your site.

2.   Guest Blogging

Guest blogging is when you contribute blog posts to other websites and publish them under your name or company name. Guest blogging builds your online authority by giving you the opportunity to publish content and link back to your website on other highly-trafficked websites.

When done correctly and with the right content, guest blogging campaigns can be extremely effective. They can also be a great way to network with other bloggers and create new relationships with potential partners.

3.   Infographics

Infographics are visual representations of data and facts, which means they’re a great way to provide information in an easy-to-digest format.

According to data from Demand Gen, infographics can boost website traffic by 12%. When creating infographics for a link-building campaign, you have a few options. You can either create your infographic from scratch or curate existing data and create a visual representation.

It’s important to note that the best infographics will be researched and data-driven. When you publish your infographic, include links to your website in the image description or author bio section.

4.   Video Marketing

Videos are another type of content with the potential to go viral and make an impact on your link-building strategy.

You can create a video review of your product or service, create a service-related tutorial, or host a Q&A session with industry experts.

These videos can be extremely effective in building links because they can be easily shared across social media channels, email marketing campaigns, and in your guest blog posts.

5.   Paid Advertising

As you start to develop a link-building strategy, consider running paid advertising campaigns.

You can run a few different types of paid advertising campaigns, like retargeting ads and paid search engine marketing (e.g., Google AdWords).

When you run a paid advertising campaign, you should make sure to include a link to your website in the ad copy so people can navigate easily to your site. Try to incorporate your main keywords into the link to get additional SEO benefits from your ad campaign.

6.   Collaboration

Co-marketing campaigns, or collaborations, are partnerships between two or more companies on marketing efforts, like content creation and advertising.

Coordinated campaigns are extremely effective in building links because you can combine all the sources of the traffic of the companies, which can quickly lead to large volumes of traffic.

7.   Social Media Links

There are two ways to build social media links: your profile and your timeline. Your website address should be listed in every one of your social media profiles. When you post content from your site to social media, link your followers to relevant blogs or videos on your website.

Whether you’re designing a blog, an eCommerce store, or another type of website, understanding what types of links there are and how you can use them is key to creating an enjoyable user experience for your visitors.

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