Social media is a marketing channel that can generate a lot of revenue for businesses in a wide range of different industries. No matter what you sell, your clients are on social media, and communicating with them online can work wonders for your business. In this post, we’ll cover eight quick social media ideas that can help your business get better results on this essential marketing channel.
1. Run a contest
Contests are an effective way of increasing engagement with your posts and spreading the word about your brand. Host a giveaway or run a competition that gets people sharing and engaging with your post. You can also choose to spend a little money on digital advertising to promote your competition, which can further improve the reach the contest gets.
2. Repurpose regularly
Creating enough content to keep all your social channels up-to-date can be demanding. However, you don’t have to create unique content for each post on every channel. By repurposing bits of video content and blog posts into social media posts, you can effectively promote them while still offering value in your content. Try using small segments of a blog post on social media, or using a snippet of the subtitles of a video, or a few seconds of the video itself.
3. Get help from your customers and clients
There’s nothing easier than having your customers and clients create content for you. With an active social media population of over 4.1 billion people, there’s no shortage of users to help out if you can get them motivated enough to do so. If you run a competition, think about how you can use the submissions in your own marketing. Can you run a contest where users have to take an image with the product that they then have to share? Or maybe get them to write a funny caption to a staff picture? You can then post these on your channels, further promoting the competition while getting your brand out there and engaging your followers.
User-generated content isn’t only effective at lowering the amount of content you have to produce, but it’s also great as a route of direct promotion. By posting reviews customers have left you or reposting images and posts with your product, you improve your reputation while also increasing your reach.
4. Use new features as soon as they are live
When new features first come out, it’s the best time to use them. Stories are fully ingrained into most social media channels now, as is going ‘Live’. When these features first came out though, they could get you a lot of visibility because far more people were viewing the feature than using it. To this day, going live on LinkedIn, for example, is still extraordinarily underleveraged and can increase your reach without directly paying for it. By being smart in your adoption of new features, you can get a boost every time a social media channel makes a change.
5. Adopt video marketing
Video has been rising in popularity for a number of years now, but it’s still one of the most effective forms of content. Although video content can be expensive to produce, you can repurpose it in many different forms. If you are on a tight budget, a basic webcam or the camera on your phone work fine to get started. There’s also an abundance of options for stock video, which is a cheap alternative and can be edited to be unique to your business.
6. Follow relevant trends
Trending hashtags, memes, and topics can help you get more visibility if used correctly. By keeping up with social media trends in your industry, you can gain an advantage over the competition. A few of the right hashtags on a post that covers a particular trend can have a significant impact, as it’ll allow others to discover your business online.
7. Engage using polls and opinions
Engage your followers with polls and by asking for opinions. People love to give their views on things, and the information you get can be used to create interesting insights for your business or to share with others in social media posts or blog posts. This allows you to kill two birds with one stone since you not only directly engage your audience, but you also create valuable content to be used later.
8. Stay on top of your social listening
Whenever anyone mentions your brand or company, you need to be there to respond. Regardless of whether it’s a positive or negative opinion, by responding to what’s said, you can increase your visibility and improve how your brand is perceived. Google alerts, as well as various channel-specific tools, work great for this by monitoring specific brand terms or keywords.
Social media can be an excellent tool for increasing your company’s visibility, and in turn, revenue. By implementing just a few of these social media ideas, you can increase the amount of content you produce and expand your reach while also improving how your brand is perceived.
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