When you’re looking for ways to increase your company’s revenue, you probably think about marketing, customer engagement, and other potential vehicles for sales. For businesses that serve other businesses, though, your efforts will need to be a little more targeted — and techniques that work for customer-facing companies may not work for you. Contrary to popular belief, though, B2B companies can leverage social media to generate revenue. Consider the following eight ways that you can do so.
1. Emphasis on Engagement
Engagement is a buzzword in the sphere of marketing, but it’s just as important for B2B companies as it is for any other brand. Social media proves this and proves that other businesses rely on online profiles the same way that the general public does. You can capitalize on this and reach your target audience by creating a social media profile that’s creative, informative, and engaging to visitors.
2. The Rise of the DM
One of the most powerful tools that social media has to offer is the direct message — colloquially known as the DM. Everybody loves the convenience of instantly transmitting a message to their contact, and platforms such as WhatsApp have leveraged this format to build a network based on DMs. B2B companies can use this trend by utilizing a WhatsApp enterprise API. This tool allows businesses to create a customer service platform that connects over two billion users with your company. WhatsApp business accounts offer simple and accessible resources for marketing to new clientele.
3. Bite-Sized Content
Another popular social media platform — TikTok — demonstrates the enormous value of bite-sized content. According to statistics, the platform has over one billion users, and those users spend upwards of $824 million. This is clearly a lucrative trend for businesses to exploit, and B2B companies can utilize it by marketing informative video content to other companies. The short and sweet nature of TikTok clips makes them perfect for marketing and connecting with your target audience. Use specific hashtags and keywords to attract the right traffic to the clips that you post.
4. Sharing Is Everything
Businesses should also know that sharing is the future of social media marketing. As high-quality content becomes an increasingly valuable commodity, companies need to focus on crafting content that is easily shareable between users. You can do this by publishing blogs, videos, and other material that’s informative and genuinely useful to users. B2B companies can focus on developing content that other businesses can access and share.
5. Mobile Apps Are a Must
If you don’t have a mobile app for your business, you need to invest in one sooner rather than later. Customers want to be able to access a single touchpoint for all of your business’s services and information, and a mobile app is the best way to provide this amenity. An app doesn’t have to be sophisticated in order to be effective — in fact, most B2B customers typically prefer apps that are simple and straightforward.
6. Authenticity Is Vital
No matter what social media platform you’re on, your clients will demand authenticity. Marketing attempts that are shallow and obvious backfire more often than not. This is especially true for B2B companies. Other businesses will be able to recognize disingenuous marketing ploys. Rather than trying to drum up quick business, then, you should use your business’s social media profiles to develop an authentic brand.
7. Shopping on Social Media
Many social media platforms have shifted from being a conduit for shoppers and become a shopping destination in and of themselves. Without the middleman to thwart traffic, you can leverage social media platforms and market your company directly to your intended audience. Learn how to list services and products for sale on your social media profile so that customers can make purchases without ever leaving the platform.
8. Solicit Feedback
Finally, you should use social media to solicit feedback from your customers. In addition to giving your clients a meaningful outlet for their opinions, this allows you to collect valuable data about what your customers want and need from you. This is valuable for B2B companies that may not frequently have the opportunity to organically ask for feedback from their clientele. Set up a feedback function on your social media to allow responses from customers.
Social media offers B2B companies an array of tools for reaching prospective clients. In order to fully take advantage of these tools, though, you need to stay on top of the hottest social media trends — including the aforementioned eight.
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