Whether you are a cleaning or catering business or run a grocery home delivery service, having a website is essential for your business’s success. Any small business requires a website to reach its target audience, earn trust and build the market. However, as a small business owner, you will not want to spend a considerable amount on web design in Sydney or elsewhere. So if you are a startup or a small business owner on a budget, here are the 10 key steps to achieve an interactive web design for your company at an affordable rate-
Pick a Good Domain Name
The domain name or the website address is the entry point of your website. Pick a domain name that is easy to remember so your target audience can reach you. It will positively impact SEO and help you attain more customers. If you are unsure of the domain name, the company dealing with affordable web design in Sydney or elsewhere can help you. Here are a few tips to help you choose the best domain name for your company website-
- Try using simple words that are easy to spell
- Refrain from long domain names; keep them as short as possible
- Use proper domain extension, i.e., .com
- Do not use hyphens or numbers as people may misunderstand these during vocalising
- Come up with SEO-friendly URLs
Choose the Right CMS Platform
The CMS or content management system is software that allows the users to create, edit, upload, publish and manage a website. A good CMS platform can help to ease your work and manage your website without much technical interference. Multiple CMS platforms, such as Hubspot, Drupal, WordPress, Magento, Joomla, etc., are available for affordable web design in Sydney. However, each has pros and cons, which you must weigh before deciding. Depending on your business model, you may be able to find a CMS specific to your needs like Glass multiple location design CMS for small chain businesses.
- Choose a scalable platform that offers flexibility as the business evolves
- Should allow templates areas for image and content
- User-friendly
- Must be omnichannel
- Allows different programming languages
Opt for a Reliable E-commerce Platform
If your business is about selling goods and services online, you will require an interactive e-commerce platform. Even if your current business is not about selling online, you can consider the option in future as it’s a good leap. To sell online and allow users to transact financially, you will require a reliable e-commerce platform such as WooCommerce, Shopify, Business Squarespace, Wix etc. The company performing web design in Sydney shall be able to suggest the right e-commerce platform for your business.
Create a Simple Web Design
The web design must be as simple as possible to reap maximum benefits. By maintaining a simple template that is user-friendly, you are helping the website to scale. Almost 88% of your visitors may not return if they find the website not interactive enough. Here is how the company doing web design in Sydney can help create a simple, interactive yet affordable website-
- Create the right number of pages, i.e., Home, About Us, Services, Contact, and Blogs
- Add enough information on the pages
- Work with easy-to-read fonts
- Use attractive graphics optimised for quick loading
- Design an intuitive navigation system
- Present contact information where it’s readily available
- Use “call-to-action” buttons wherever necessary
Optimise for Search Engines
Search engines are why your website shall thrive in the online market. If you optimise the website according to SEO, it shall scale quicker and reach your target audience. SEO or search engine optimisation is the key to organically bringing traffic to your website. Here are some ways that companies performing web design in Sydney opt for SEO-
- Research well for the keywords
- Use the keywords organically
- Create a responsive website, i.e., mobile and desktop-friendly
- Ensure that the website loads quickly
- Brainstorm a link-building strategy
- Add Alt text to images so search engines can easily read them
Obtain SSL Certificate
Affordable web design in Sydney or elsewhere does not mean we compromise on the safety of the website. What’s the use of investing resources into the website if a hacker can easily intervene and take away crucial information from the site resulting in losses? Hence, the need to avail of the SSL or Secure Socket Layer Certificate that maintains the security of your site and saves the data from hackers comes. It’s imperative if you have an e-commerce store and accept customer payments.
Analyse the Website with Webmaster Tools
After building and publishing the website, it’s essential to check its progress. So, companies doing web design in Sydney or elsewhere install webmaster tools to analyse and review the site performance. These include Google Analytics, Google Search Console, Bing Webmaster Tools etc. Through these tools, one can analyse the following aspects of website performance-
- The number of visitors daily, weekly or monthly
- Views on each page of the website
- Bounce rate, i.e. percentage of people who visit the website but leave without reading other pages
- Time spent by the visitors
- Time-taken for the page to download
- Backlinks
- Errors on the site
- Other crucial information that jeopardises the website’s performance
Stay Consistent
A successful website that continuously ranks on the search engines and attracts traffic is one that regularly updates itself. Hence, always maintain an up-to-date site with the latest information about your business. Keep refreshing the content to maintain user retention and search engine rankings.
To Sum Up
In the post covid era, the digitalisation of every business has become even more crucial. However, you don’t need to spend a lot to design a unique website for your business. You can easily build a website for your business through the steps mentioned above without spending a lot of money. You can consult the nearest web design company in Sydney for further advice.
Interesting Related Article: “3 Surprising Benefits of a Website Redesign“