What makes a great marketer? This is a question that gets asked a lot in marketing circles. However, it’s not an easy one to answer. Instead, it might be easier to look at the daily habits of great marketers. Here are eight things marketers should do every day.
Set marketing campaign goals
Marketing campaigns have two primary outcomes. The first is to generate more sales for your company, and the second is to gather data on how well you did. While both of these things are important, marketers should remember that gathering data should be a secondary purpose behind increasing sales. Consider setting up reporting in Google Analytics or Mixpanel so that you can gauge how well your campaigns are doing.
Study the competition
Regardless of your industry, there’s always going to be competition. A great marketer will always have their finger on the pulse. They will always know what their competitors are up to. For example, if you are trying to market an online casino, you should be checking out sites like lucky nugget on a daily basis to see what they’re doing well.
Address a target audience
If you don’t know who your customers are, how do you plan on building any sort of relationship with them? This is why marketers should spend time finding out as much as possible about their customers and improving the quality of those relationships through marketing campaigns.
Create interesting content
This mostly depends on what industry you’re in, but if you spend time developing interesting content such as blog posts or infographics, that means your audience and customers will be willing to take a longer look at your product. People are more likely to buy something when they can see the value of it for themselves.
A lot of media attention isn’t necessarily easy to come by. However, it’s a good idea for companies in any industry to start building relationships with writers from magazines and newspapers who are interested in covering them. This will pay off later on when you have something newsworthy going on, and they want to write about it.
Engage in social listening
Social listening is the practice of keeping an ear out for mentions of your brand online. If someone has had a positive experience with your product or service, they are more likely to talk about it than if their experience was negative. Use social media and other kinds of software to keep track of what people are saying about you to improve.
Segment the market
This is a great way to make sure your marketing campaigns are reaching the right people. Make sure you split your audience based on different demographic factors such as age, gender, and income levels. The more accurate you can be with this information, the more likely you are to reach the right people with each campaign.
Conduct tests on websites
There’s nothing wrong with being a little bit experimental when it comes to marketing campaigns. If you have an idea for a campaign, test it out first before fully committing yourself to it. A lot of companies will conduct A/B tests such as split-testing on their websites in order to find the best possible ways to engage their visitors. For example, if you’re trying to get people to click on a call-to-action button, putting your text in different colors might make the difference between one and two more clicks per day.
Interesting Related Article: “Why Is Marketing Research Important?“