A 5-step guide on putting together a brilliant virtual marketing team

Welcome to the metaverse – well, at least that is the announcement we are waiting for as Facebook moves their entire business model into a new, virtual realm. And who could blame them, with companies like Breakroom creating and providing a new and improved ‘virtual’ space for meetings, socialisation, and even team-building with a real-world experience online?

The pandemic is supposed to be over, but masks, vaccinations, and social distancing aside, the virus mutates, and new variations are announced every few months – of course, putting a strain on business and day-to-day activities. As a business owner/manager, you know exactly what I am talking about here.

All of this leads to WFH (work from home) models being applied to almost every industry. For example, Derek Notman of Conneqtor now runs a fantastic programme that assists financial advisors to succeed in this IT connected landscape called the internet. And if you haven’t considered the advantages of outsourced employees, then now is the time to start.

We are a generation (regardless of your age or generational label) that relies on convenience. The McDonald’s outlet down the street delivers to your door, and Pome Foods provides you with the type of ingredients you need to cook restaurant-quality foods in your home at a fraction of the cost.

However, you should tread with caution as not all ‘online’ marketing agencies are equal.

We put together this quick guide on getting the best virtual marketing team you may need to assist you further in your business.

Step 1: The Strategist

Think of strategy as your marketing roadmap – you must know where you are going, and more importantly, how you’re getting there.

Your marketing team must have a strategist, preferably someone of seniority and experience, who will be comfortable in telling you that your social media plan may gain followers but won’t lead to any conversions. Yes, that’s a thing, and we will speak more about that in step four.

A strategist is someone that you can trust, someone with a proven track record, and someone who understands this ever-changing digital landscape. If your strategist does not suggest applying keywords to your H1 headers, you may have the wrong person overseeing your marketing outreach.

Step 2: The Content Writer

Having a pretty website and a strategist on hand isn’t enough. You need consistency across various online representations that sound and look like they’re all from the same source.

Ideally, you should have a dedicated content writer who not only writes your blogs, website copy, and social media posts, but at the same time, also lends a pen to your paid ads and email outreach.

Finding one person is difficult enough. It is advisable to consider the services of a copywriting team – a group of people who work closely together to match tone and voice for all your writing. The advantage of having a team here is that every writer can look at and proofread each other’s work so that when you do upload your content to the world wide web, it is free of spelling and grammar errors. Companies have been dragged across hot coals for typos many times before. So, make sure your content is bulletproof!

Step 3: Website management

All your paid ads, social media posts, emails, etc., usually lead to one place – your online representation: your website.

Website maintenance is essential as something as simple as a new look and feel can vastly affect your customer experience on your old site. Just two years ago, parallax websites were all the rage but were quickly dying out for mobile-friendly, user-focused designs that answer questions rather than ‘look nice’.

Having a dedicated website management specialist as part of your virtual marketing team is the best decision you can make regarding conversation rates, SEO, and upkeep. Yes, websites require some form of nannying, as a simple update to the website platform can cause havoc with all that you’re trying to achieve. 

Step 4: Social media management

Instagram changed the rules – if you don’t have reels now, you’re out of the game. Facebook, as mentioned above, is just one product of the sprawling metaverse, and LinkedIn continues to favour paid sponsorships over organic content.

Unfortunately, knowing the rules is just one step towards successfully navigating the murky waters of the social media landscape. Having a social media manager can alleviate the pressure you have to keep up that online presence – if you communicate your goals.

So, ask yourself whether you want to establish brand credibility, improve your sales, or differentiate yourself from your competitors. Of course, there are many other reasons why you’d use social media, and you can discuss your agendas with the specialist who can turn these visions into missions and reality.

Step 5: SEO  

SEO stands for Search Engine Optimisation, and this is the term used to dictate just how quickly and easily you’ll be found through online searches.

Did you know that most people don’t even click on Page 2 in a Google search?

Having a person on hand to ensure that all your content is optimised is of utmost importance as this leads to your online discoverability. If you can’t be found, you can’t get leads, and if that doesn’t happen, you can’t expect growth or sales.

An SEO specialist will look at your meta tags, rank, and keywords and even conduct keyword research to best prepare you and your business to stand out from your competitors.  

Final thoughts

Having a team at your beck and call is vital to business success – but with the way life is progressing, the next best thing is to have a virtual team of experts support your business regardless of the pandemic or anything else.  

Our research found that some marketing teams offer most, if not all, the specialities you may need to further your business goals. So, hire a virtual marketing manager here, and see how your business takes off! 

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