With artificial intelligence, data science, and real-time communication practices already directing the financial services, there has been a tremendous shift in insurance sales patterns. As economies and market dynamics are changing, buying and selling insurance is no more the same. Many new technologies are now setting their foot in the insurance paradigm and revolutionizing the age-old practices.
Embedded insurance, the latest insurance model, has made it easier than ever for people to buy insurance just when they need it. It has made the insurance industry a billion-dollar industry. This latest insurance model is benefiting the insurers as well as the customers. Let us introduce you to embedded insurance and its advantages.
Embedded insurance: What is it?
Embedded insurance incorporates protection or coverage within the purchase of the service or product. It enables the third-party developer or provider to integrate the insurance product into the purchase of the customer. With this, the customers get a stronger value proposition, and the sellers enjoy brand preference and customer loyalty.
With it, you get auto insurance when taking a ridesharing membership, coverage for theft or damage with the purchase of an expensive product, recommendation of travel insurance while booking a vacation, and professional liability coverage when investing in a platform to start your small business.
Scroll down to read about the advantages of embedded insurance.
The advantages of embedded insurance for insurers and customers
As already mentioned, embedded insurance benefits both ends of the spectrum. Here are its benefits.
Provide an easy way to customers to protect their purchases
Without a doubt, buying insurance is a complicated and tedious process. A buyer thinks a hundred times before investing in any insurance policy. On the other hand, embedded insurance makes it an easy, quick, and paperless process.
Insurers get a better reach to their customers
Embedded insurance allows insurers to be at the right place, at the right time. For instance, when buying an expensive gadget, the insurer can recommend the relevant insurance product to the buyer during the check-out process or any appropriate time in the customer buying cycle. More often than not, customers do not hesitate to secure their purchase in the most hassle-free and affordable way.
Insurers can undertake a real-time risk assessment and access relevant data to understand the requirements of their products and reach out to a broader audience base.
Better opportunities and growth
Embedded insurance offers better opportunities and growth for one and all. It ensures customized protection or coverage solutions for its customers.
As embedded models flourish in the B2B2C environment, insurers with the best understanding of manufacturers, customers, and the entire supply chain stand a better chance to garner benefits. Moreover, their knowledge and understanding of every aspect of this environment allows them to be flexible, work on different platforms and services, and grow.
Buyers get personalized insurance
For the longest time, insurance companies have been offering insurance products to a broad set of buyers. The policies have served as commodities, where some buyers derived the maximum benefits while others failed to retrieve any value from it.
Embedded insurance makes coverage very personalized. With this, the policies and premiums are molded to suit the needs of the customer.
It is quick and hassle-free
Most consumers shy away from insurance owing to its long and tedious process and paperwork. The biggest benefit of embedded insurance is that it is easy, quick, and hassle-free.
The bottom line
The embedded insurance model is advanced and flexible. It is indeed a boon for everyone that is a part of the B2B2C environment. While for customers, it offers easy and quick means to protect their possessions, for insurers, it is laden with new opportunities and promises.
Interesting related article: “What is Risk?“