Affiliate marketing is becoming one of the most popular ways to promote your business and create low-cost conversions. Moreover, as your conversion rates get higher, so will your ROI. That is one of the main goals of many advertisers and can be swiftly achieved with the affiliate marketing method.
So, what is a good conversion rate for affiliate marketing, and how to increase it if you are below it? Based on some general guidelines, the average conversation rates are between 0.5% and 1%. As for how to increase it, let’s go through the most important tips and tricks. They will help you reach and surpass the average percentage and ensure higher conversion rates.
1. Do Not Underestimate the Power of Influencers
There is a reason why these social media businessmen and businesswomen are called influencers. They have worked hard to build a large, loyal community that trusts their word. The best way to reach out to more people is to work with an influencer who has a following in your niche. Remember that the size of their community is less important than their engagement with them. The closer they are, the higher will be the impact of your partnership.
Let’s take a look at one example in the iGaming industry. According to a recent GoodLuckMate survey, if you are looking to bring in more sports bettors, it would be best if the influencer had more male community members. On the other hand, a community of women would be a better choice if your niche offers lottery information. It’s all about understanding what your target audience wants and finding the best way to offer it to them.
2. Do Not Forget About Your Past Customers
While we are all focused on growing our audience as much as we can, we should remember our past customers as they are the ones who already know our value. Your past customers are already familiar with your brand and have an experience with your products or services. That means they will return the next time they are willing to buy again.
Ensure that you build and nurture a relationship with all your past customers. You can achieve that by reaching out to them from time to time and recommending them products or services based on their previous purchases. They would also appreciate special discounts or coupons as a reward for their loyalty. Lastly, ensure that the communication is personalized for each customer. There is much evidence that your customers will know if they are a part of generalized spam messages.
3. Do Not Ignore Support Tickets
Last but not least, we highly recommend giving each support ticket as much time as it needs. If you want to increase your conversion, you need to analyze every received support ticket. That is the best way to understand better what your customers are struggling with. Your end goal is to offer an exceptional user experience while they are on your page.
Learning about potential issues and resolving them as quickly as possible can do wonders for your business. That is especially true for any errors experienced by potential customers who couldn’t complete a purchase.
Conclusion
Every business is different, so only some advice will work for all. That said, there are some universal guidelines that everyone who works with affiliate marketing should follow. In short, a successful affiliate marketing campaign includes carefully-chosen influencers in a specific niche, excellent relationships with all past customers, and support tickets that are resolved as fast as possible. These short but powerful tricks will undoubtedly lead to higher conversion rates than ever.
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