For several years, designers are known to work at converging trends across industries. More recently, technological advancements like artificial intelligence (AI) have made its way to the design industry. Professionals in the creative field are, in fact, now embracing the technology and its benefits. So much so that they use AI systems to make their jobs more manageable.
Even machine learning (ML), augmented reality (AR), mixed reality, virtual reality (VR), and deep learning are finding their way into the design industry. Users hope to transform lives and effect more changes by harnessing the power of all forms of intelligence tools. As such, it is essential for designers to treat AI as an ally or, in experts’ terms, “augmented intelligence” that can help them shape the future of the design industry.
Treat AI as a Form of Augmented Intelligence
Among the latest technologies, AI benefits the design industry most. For one, AI-driven analytics help designers come up with personalized concepts through virtual simulations, removing the need for prototyping that can complicate the design process. Algorithms built into AI applications also help professionals improve their outputs. One example is that these tools allow them to choose colors, text, and shapes that best go together. Designers can then use this data to streamline their process, saving them time and effort.
However, AI in design is more of a form of “augmented intelligence.” As it stands, it still cannot do without human’s inputs.
IBM CEO Ginni Rometty expressed this same thought in a recent interview. The tech giant executive shared that his organization does not see AI as “artificial intelligence,” but more as “augmented intelligence.” What this means for the creative industry is that AI-powered robots are not meant to replace designers. They are there instead to help designers optimize their jobs, primarily since they work in a fast-paced industry where trends change week after week.
The Impact of AI in the Design Industry
Design is now becoming more automated with AI-powered applications, and those who fail to embrace the technology may get left behind. Here’s a list of how AI is shaping the future of the design industry.
Makes Designing Possible for Anyone
Becoming a designer requires artistic talent. Sadly, interest is not enough. And while the technology can’t turn a non-creative person into a professional designer, AI systems can help nonprofessionals come up with interesting designs for their projects. There are a host of available tools that allow users to create design materials such as book covers, for example, even if they do not have a degree in design.
What separates humans from machines is the former’s innate creativity. But, the human mind sometimes needs a creative boost, and that is where AI can help. AI systems can streamline the design process so designers can focus on coming up with ideas.
An AI-powered robot can, for instance, serve as a virtual assistant that gathers data and other useful references to help designers in idea generation. For example, an AI-powered photo editing tool can easily identify patterns in photographs to make patching easier.
Helps in Personalization
Personalization is a trend that will not go away. More and more people want customized designs. To cope with the direction, designers can use AI to analyze behaviors and user preferences. A system can be programmed to detect designs that appeal to a target audience, giving designers a general direction to work toward.
Computer vision AI machines can quickly determine the age, gender, and current mood of a user. Using the information it gives, user experience (UX) designers can create profiles that give specific website visitors personalized experiences.
The design industry can harness the benefits that AI-powered systems provide to ease the design process, thereby leaving designers more time to focus on idea generation. Like any technology, AI aims to make the lives of its users more manageable. Creative AI applications exist to do just that as well.
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