All Business Email Lists Are Not Created Equal

Personalizing your emails - image for article

If you think that all business email lists are created equal, then think again. It turns out that there’s a vast difference between them. Some are the best thing that you could ever imagine for your business, while others are a total waste of money.

But what are the differences, specifically? You’re about to find out. In this post, we look at some of the factors that separate hum-drum business email lists from those that enable your sales to rise exponentially. Read on to learn more.

What Separates Good Business List Providers from Bad Ones?

Reputation varies from one business list provider to another. Some are fantastic at what they do, while others leave a lot to be desired.

Here are some of the characteristics that separate good business list providers from the bad ones.

Heuristic Data Cleaning

Using an agency that cleans data using a heuristic process, not just a dumb algorithm, is an innovative idea. The approach allows the provider to remove problematic email addresses and invalid recipients.

Business email lists that don’t adopt this methodology are often unworkable. Software just scrapes email addresses from across the internet, without asking whether they are valid or not. Agencies then leave it up to the client to filter through entries and find the ones that work.

Quality business email list providers, such as Mega Leads, take a different approach. They use a combination of algorithmic methods and manual scanning to ensure that all addresses are valid. This way, they avoid frustrating email bounces after mass sending. Cleaner lists let you get better results.

Downloadable Lists

Eye-balling business lists can be helpful in narrow applications, but what you really want is something that you can download. That’s because you’ll often need to export your email list to your mailing software.

Quality business lists agencies let you download data in manageable formats, such as .CSV. This way, you can integrate the broad range of software that you might be using.

In-Depth Information

When it comes to email lists, you want more than just a stack of addresses. You also want to know the characteristics of the people behind them. This way, you can create better targeted campaigns

Some email list agencies will provide you with names, addresses and telephone numbers. And while you can use this information to some degree, it doesn’t give you much scope for narrowing down your correspondence and targeting the people who matter.

With lists from brands like ours, though, you get as much data as you do for social media marketing. We collect things like:

  • Executive job titles
  • The company’s sector or industry
  • The state in which it operates
  • Areas codes
  • Annual sales
  • Number of employees
  • And much more

With this information, you can create targeting email ad campaigns that approach key decision-making stakeholders. You can ensure that your emails get through to the people that really matter, not those who don’t.

Guaranteed Delivery Rates

There’s nothing worse with purchasing an email list, plugging it into your email marketing software, clicking “send” and then getting a bunch of notifications telling you that your emails bounced. However, if you choose a sub-par business list agency, this is a real risk. You might not get through to anyone in your target audience.

That’s why quality email list companies offer guarantees on delivery rates. With Mega Leads, for instance, we’re at 95%+ for eliminating hard bounces, despite advances in email software that reduces unsolicited marketing.

Always check that your provider offers an “email verification guarantee.” If they don’t, you might be at risk of poor campaign performance.

Easy Database Appending

Lastly, quality business email list providers make it easy to append new data to your existing databases. In some cases, the agency providing the list can perform this task on your behalf, avoiding the need to cut and paste or enter data manually.

The best services, such as Mega Leads, take this a step further by offering intent-based buyer categories and behavioural attributes to your database entries. This allows you to target your audience and deliver messages to the right people more accurately.Conclusion

In summary, not all business email lists are created equal – some are better than others. As a B2B firm, it’s essential to use lists that offer the targeting and searchability that you need. You don’t want to wind up with a service that provides you with a bunch of email addresses but offers no assistance in helping you reach the people who matter regarding sales decisions.

Conclusion

In summary, not all business email lists are created equal – some are better than others. As a B2B firm, it’s essential to use lists that offer the targeting and searchability that you need. You don’t want to wind up with a service that provides you with a bunch of email addresses but offers no assistance in helping you reach the people who matter regarding sales decisions.


You may be interested in: Rules for a Successful Database Marketing