Amazon currently has 19 online markets worldwide, enabling third-party sellers to list their own goods and services. The Amazon website provides more than 350 million items across the platform. Tell me about the different marketplaces Amazon delivers to customers in a global marketplace. We’ll explore it. Amazon’s China market has also been established. In June 2020, the site will cease being operated. According to marketplace Pulse, the following Amazon markets expected to be announced are Norway, Iceland, and Ireland.
What are the three biggest marketplaces of Amazon?
- United States – Amazon.com is the largest online retailer in the United States, with a large selection of products across multiple departments and categories.
- Germany – Amazon.de has a wide selection of products, including books, electronics, apparel, and more.
- Japan – Amazon.co.jp offers a diverse selection of products, from books to electronics to apparel.
Amazon has 19 marketplaces worldwide, allowing third-party sellers to list and sell products. And through these marketplaces, Amazon offers over 350 million products.
So what are all of Amazon’s global marketplaces, how are they different, and how can you start selling on Amazon? Let’s explore the data.
Amazon’s Global Marketplaces:
- Sweden (new in 2020)
- Poland (new in 2021)
- Belgium (new in 2022)
Amazon also had a marketplace in China. However, as of July 2019, it is no longer operational.
According to Marketplace Pulse, the following marketplaces Amazon may launch could be in Ireland, Norway, or Austria, given their close proximity to other marketplaces in Europe.
How do you sell on Amazon’s international marketplaces?
Except for a few of Amazon’s marketplaces, shoppers who arrive at one of their online stores can find and purchase various goods — from electronic books to kitchenware to appliances. Once a purchase is made, Amazon ships the goods to the consumer via its fulfillment network.
However, while Amazon sells many of its own products (e.g. the Echo and Kindle), the majority of what’s available on the site is being sold by first- or third-party vendors.
With first-party sellers, Amazon purchases the products from the vendor wholesale and resells them.
Third-party vendors, on the other hand, have two methods of selling on Amazon.
- Sellers using (FBA) store their products in Amazon’s fulfillment centers and list their items on Amazon’s platform. Then, when a sale is made, Amazon picks, packs, and ships the product on behalf of the seller.
- Sellers using Fulfillment by Merchant (FBM) list their products on Amazon but store and ship their own products when a sale is made.
What do all Amazon marketplaces have in common?
Most Amazon sellers are brand new to their respective marketplace
No less than 54% of all sellers surveyed have sold for two years or less. The Saudi Arabian marketplace, in particular, has a lot of new sellers, with 92% of respondents selling for two years or less.
In contrast, Japan has the highest percentage of experienced sellers. 17% said they’ve been selling for five years or longer.
Fulfillment by Amazon (FBA) is the preferred method of selling worldwide
Over 91% of respondents, regardless of the marketplace they sell in, use Fulfillment by Amazon (FBA).
Private label is the most popular business model
Nearly all sellers in all marketplaces (66% or higher) prefer the private label business model to all others. (Private label is a method of manufacturing and rebranding existing products to sell on Amazon.)
Home & Kitchen is the most popular Amazon category to sell in
At least 37% of all Amazon sellers surveyed sell products in Amazon’s Home & Kitchen category, regardless of their marketplace.
Only Turkey bucks this trend, with Beauty & Personal Care being an equally popular category to sell.
Sellers in all marketplaces are focusing on finding products and listing optimization in 2021
At least 57% of respondents in all marketplaces told us they focus on optimizing their product listings in 2021. And 66% of respondents told us they focus on finding products to sell.
Finding a product to sell is the number one challenge all Amazon sellers face, regardless of the marketplace
Across all marketplaces, at least 50% of respondents said their first challenge is finding a product to sell on Amazon.
The second most significant challenge sellers reported was getting support from Amazon or dealing with Amazon-related changes.
List of Amazon Marketplaces
Amazon North America
Covering the United States, Canada, and Mexico, Amazon North America is an Amazon Unified Account
Amazon United States (amazon.com)
Traffic3.1 billion
Language: English
The first Amazon marketplace, the United States’ Amazon, is the most popular Amazon domain in terms of traffic and seller popularity. Of all the sellers surveyed, 77% told us they sell in the Amazon US marketplace. And 56% of sellers who sell on amazon.com live in the US.
Amazon Canada (amazon.ca)
https://www.youtube.com/watch?v=nUGZOJqI11w
Traffic: 231 million
Language: English
Canada is the second most popular marketplace, behind the US. The most significant portion of Amazon Canada’s sellers is from the US (41%), with Canadians representing only 29% of amazon.ca sellers. Of those selling in the Canada marketplace, 18% started with less than $500. Canada has the second largest percentage of experienced sellers selling for 5 years or longer compared to other markets.
Amazon Mexico (amazon.com.mx)
Traffic: 89.67 million
Language: Spanish
Of all the sellers surveyed, 12% sell in the Amazon Mexico marketplace. On average, sellers in this Amazon marketplace see higher monthly sales than US sellers. In fact, 36% of sellers on amazon.com.mx see sales of $10,000 or more each month. Conversely, only 28% of US sellers see monthly sales of $10,000 or more.
Amazon Europe
Amazon Europe is an Amazon Unified Account that includes the United Kingdom, France, Italy, Germany, and Spain. This type of account services 28 countries in Europe.
Though Amazon Netherlands (once a digital ebooks-only platform) is not a part of the Amazon Unified Account, it is a full-service Amazon marketplace.
Amazon UK (amazon.co.uk)
Traffic: 569.64 million
Language: English
Amazon United Kingdom is the third most popular Amazon marketplace to sell in after the United States and Canada. Even still, it has less than a quarter of the sellers amazon.com has and less traffic than the German marketplace. 43% of sellers in the UK marketplace are from the UK. US sellers account for 13% of amazon.co.uk sellers, and 9% are from China.
Amazon Germany (amazon.de)
https://www.youtube.com/watch?v=JfXle_RjSno
Traffic: 605.38 million
Language: German
By traffic, Germany is second only to the US as Amazon’s busiest marketplace. British sellers make up the largest portion of sellers who sell in the German market (22%), followed by Americans (8%), and Chinese sellers (18%). Germans only account for 10% of amazon.de sellers.
Amazon France (amazon.fr)
Traffic: 269.79 million
Language: French
Like Germany, the largest group of sellers in the French marketplace are from the UK (22%). However, there are more Chinese sellers in the French marketplace (16%) than US sellers (10%). Only 11% of sellers on amazon.fr are from France.
Amazon Italy (amazon.it)
Traffic: 251.72 million
Language: Italian
UK sellers account for 23% of the sellers in the Italian market, followed by sellers from Spain (10%).
Amazon Spain (amazon.es)
https://www.youtube.com/watch?v=LYEOqGlEoFc
Traffic: 198.45 million
Language: Spanish
Prior to the introduction of Amazon Netherlands*, Amazon Spain had the least amount of traffic of all the European markets.
Amazon Netherlands (amazon.nl)
https://www.youtube.com/@SellonAmazonNetherlands/videos
Traffic: 32.93 million
Language: Dutch
Amazon Netherlands became a full-sized Amazon marketplace on March 10, 2020. Previously, Amazon Netherlands only sold ebooks.
Amazon Sweden (amazon.se)
Traffic: 10.29 million
Language: Swedish
As of October 28, 2020, Amazon Sweden is the newest full-sized marketplace offered by Amazon, and the seventh in Europe.
Amazon Poland (amazon.pl)
Traffic: Unknown as of March 2, 2021 launch date
Language: Polish
Amazon Poland launched on Tuesday, March 2, 2021, and is Amazon’s biggest launch yet, with over 70,000 sellers from countries worldwide. As of now, there is no Prime membership, though you can expect Amazon to introduce Prime and other services to attract customers.
Individual Marketplaces
Amazon Japan (amazon.co.jp)
Traffic: 646.97 million
Language: Japanese
Chinese sellers dominate in Japan, accounting for 42% of the sellers there. That’s followed by US sellers, who account for 18%.
Amazon Singapore (amazon.sg)
Traffic: 7.18 million
Language: English
Of the Singapore marketplace sellers we surveyed, 11% are from the United States. 17% of sellers on amazon.sg are from China.
Amazon United Arab Emirates (amazon.ae)
Traffic: 21.50 million
Language: English
The UAE marketplace started in 2019 following Amazon’s purchase of the Arabic online marketplace Souq. The largest portion of the UAE’s sellers are from the UAE (27%). 17% are from China.
Amazon Brazil (amazon.com.br)
https://www.youtube.com/watch?v=Xu1nfxrJk8k
Traffic: 115.31 million
Language: Portuguese
8% of Brazil’s sellers are from Brazil. Unlike the other marketplaces that prefer the private label business model, sellers in the Brazlian marketplace prefer wholesale and handmade.
Amazon Australia (amazon.com.au)
Traffic: 44.71 million
Language: English
Launched fully in 2017, Amazon Australia boasts a broad mix of sellers from different countries. The breakdown looks like this: 16% of Amazon Australia sellers are American, 25% are Chinese, and 19% are Australian.
Amazon India (amazon.in)
Traffic: 295.51 million
Language: English
Traffic-wise, India is the fourth largest global marketplace. However, it has one of the lowest seller counts of all the marketplaces with only 4% of sellers surveyed saying they sell in the India marketplace. 78% of sellers surveyed in this marketplace are also located in India.
Amazon Saudi Arabia (amazon.sa)
Traffic: 4.62 million
Language: Arabic
Saudi Arabia’s Amazon marketplace launched on June 17, 2020. It’s tough to know how much of an impact Amazon’s presence will have on e-commerce in Saudi Arabia. However, considering the since the coronavirus, there’s certainly room for such a well-known platform.
How to start selling in other marketplaces
Selling products in other marketplaces can be an exciting and profitable opportunity for businesses. With the help of Amazon’s Global Selling Guide, experienced and new sellers have all the resources they need to start selling their products in foreign markets. The guide covers topics such as marketplace-entry strategies, taxes, payments, creating listings, and more. Sellers will even learn how to gain valuable consumer and competitor insights with VOC. Amazon’s precise and comprehensive guide makes it possible to easily understand each step required to start selling in different countries worldwide.
When should you start selling in other marketplaces?
As an eCommerce entrepreneur, expanding into new marketplaces can be a great way to grow your business. When should this expansion begin?
It really depends on the country you’re in and which marketplaces you’re already selling in.
If you’re selling exclusively in the US, our advice is to stay there until you are confident that your product is a success before expanding further.
if you are selling in the EU, then we recommend exploring opportunities in the US marketplace.
if you are selling in any other countries outside of Europe and America, then it is wise to expand either into the US or European countries first. Before entering new markets though, it is highly important to research and define your products thoroughly – this can be achieved through inspecting customer reviews from existing marketplaces like Amazon and discovering what customers liked, didn’t like, and hoped for improvements on.
How does AI leverage Amazon sellers to sell on the global market?
By leveraging the power of AI, Amazon sellers have access to invaluable customer insights that can help them tap into potential markets and stay ahead of their competition. ShulexVOC(http://www.voc.ai) is a fantastic platform that provides comprehensive reviews on shopper opinions and offers guidance for product improvement. With this level of info at your fingertips, entrepreneurs are now armed with everything they need to make informed decisions about expanding globally – ensuring a successful launch in any new market no matter how unfamiliar!
Amazon Global Marketplace Q&A
What is Amazon marketplace, and how it works?
Amazon Marketplace offers a platform to allow third parties to sell new or used products. Purchasing through Amazon Marketplace allows third parties to reach Amazon’s worldwide client base.
Can I use my US Amazon account in Mexico?
You can use your Amazon account in the U.S. but you may have different shipping conditions.
Is Amazon available in Mexico?
Amazon delivers certain items to most Mexican locations, although they are expensive. Fees vary by the quantity supplied, the season, and how fast it takes to deliver.
Can I buy something from Amazon and send it to Mexico?
AmazonGlobal sends our merchandise across the globe. Available products, costs, and charges may differ depending on your ordered address. To find a list of items that can be ordered internationally, please visit the search section.
How do I get Amazon MX in English?
Show some of Amazon’s apps that can change languages. Start an Amazon app on a tablet (Android, iPhone, or Android). Tap this three-line menu, then tap Settings. Countries & languages options appear in Amazon app settings. … Tap Country and Languages. Tap the English language.
You could also choose between 2 sizes: a 7×7 softcover book or a 7×9 hardback photo book. Shipped in two days. Upload your photos to Amazon Photo after writing your book. Members can receive Free shipping on Amazon Prime. All others have the same free shipping on orders of $15 or more.
The AmazonSmile program donates 0.2% of your purchase from Amazon to the charity you want. Just go and make an online purchase on https://smiley.amazon.com/. Donations will be made free of charge to almost one billion charities.
Those monies received via AmazonSmile will be refunded by an affiliate of Amazon.co.uk to the AmazonSmile.ca Foundation. The AmazonSmile Foundation donates this amount back to charities chosen by customers.
Oh! If you have an Amazon account, you may use that account for AmazonSmile. Your login information and your configuration will remain the same, giving you an easy way to see your cart, a list of items to order, and many other features.
Tactical Arbitrage helps you search wholesale lists for profitable products that sell on Amazon FBA. Tactical Arbitrage can assist you in scanning the wholesale list of your suppliers for profitable products for sale at Amazon. FBA. Join us on our journey towards a billion.
Most Amazon sellers are brand new to their respective marketplace
54% of respondents were selling within the past 2 years or longer. Saudi Arabia’s marketplace is particularly rich in fresh buyers with 90% of them selling within a year or less. Japan has the most experienced salespeople. 75% say they have sold their home for more than 5 years.
Fulfillment by Amazon (FBA) is the preferred method of selling worldwide
Over 99% of respondents used Fulfillment by Amazon regardless of their market.
Sellers in all marketplaces are focusing on finding products and listing optimization in 2021
At least 57% said they plan to optimize their products for 2021. The majority said they focus on buying a product.
Finding a product to sell is the number one challenge all Amazon sellers face, regardless of the marketplace
Approximately half of the respondents said they were most frustrated when they found something they wanted to sell on Amazon. The second biggest problem sellers had was getting support from Amazon.
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