Customer experience defines the sales of your bar and restaurant. With the increasing number of establishments, you have to add an extra cherry to your cake in order to make your bar and restaurant stand out.
There are a lot of factors which impact customer experience apart from good food and wine. A question arises here: how do you provide good customer service? Providing good customer service doesn’t call for breaking the bank. It just requires going an extra bit on what you are already doing. We are here to provide you with some great ideas to boost the customer experience which will make your guests crave for your bar and restaurant.
Employee training is the first step in providing the best customer service. The training should include not only the technicality of the job but also the etiquettes and morals of the culture. Make sure that every employee undergoes this training and knows how to meet the expectations of the guest. If this part is done right, then you are almost halfway with providing your customers with the best service ever.
The customer service should be started as soon as the guest enters your bar or restaurant. There is no big bummer than a guest entering the bar and getting ignored and have no clue where to be seated. This does not make the customer feel welcomed and happy at all. You should make an excellent start to their evening out. Warm greetings should welcome the guest right at the door which will lead to a good start and will go along the entire time they stay at your bar or restaurant.
The ambiance is the foremost thing which customer feels while entering into your bar or restaurant. There is nothing better than a LED strip decorated bar or restaurant when it comes to attracting the customer. Nice ambiance can add to the time your guests spend in your bar or restaurant and hence the money. Here is an illustration of how you can create a fantastic ambiance with the use of commercial LED strip lights.
Next comes the quality of the ingredients you use in your bar or restaurant kitchen. You should provide customers with high-quality food as is promised on the menu. And your menu should represent the culture of your bar or restaurant. Always ensure the quality of the ingredients that have been used in the food is up to the mark. The quality of the food should never be compromised. The food should always be served hot and fresh.
Some soothing music in the background can help to enhance the sales in your bar or restaurant. Audio also plays a vital role in giving your guests a comfortable feel. Music helps to connect better with the customers and also works as a great stress reliever. The music should match the culture of your bar or restaurant. It can drive customer satisfaction beyond your thinking if the tone is set right.
Cleanliness should always be the priority of every employee to take care of. It does not mean only to ensure the health of your customers but it also affects the way they perceive your bar or restaurant. The plates in which the customers are served food should always be clean. The hygiene of the restrooms should always be well maintained. These little things should always take care of as they impact the most on the overall image of your bar or restaurant.
Waiting time is always the weak link customers always complain about. Your first priority should always be to keep as many resources as are required to serve your customers right. Always try to cut short the waiting time as much as possible. Hosting events is the best thing to kill the waiting time of the customers. You can also offer some in house games to keep them engaged. Live music bands are the hottest events to be hosted nowadays. If you cannot afford a band, then you yourself can host small fun activities in order to keep them engaged.
You can go for this option to offer your regular guests more importance. They will feel more connected to your bar or restaurant and will appreciate the little effort you put to make them feel special. And it will give a positive overall outlook of your bar or restaurant to the customers. If you have a social media page of your bar or restaurant then surely they are going to mention this little effort of yours in the comments or feedback section which will earn you some extra stars.
Feedbacks are the most important factor which can make you provide even better services to the customers. If you know what exactly you are lacking in and what you are doing well, then you would be able to serve your customers better next time. Always appreciate the good feedback and do apologize for the bad ones.
If you follow the above-mentioned ideas at your bar or restaurant, then we assure you that your place is going to stand out of the rest and will make customers perceive better about the overall image of your restaurant. This, in turn, will make them come back again to have your delicious food and will earn you more loyal customers for the long run.
Video – Definition of Customer
We all use the word regularly. However, could you clearly define what a customer is? Watch this Market Business News video for a clear and precise definition.