any are looking to become a realtor and for a good reason. Real estate investing and selling properties can be an extremely lucrative career. For extremely successful realtors, they can become a well-known name among their local communities. Yet these successful realtors didn’t start off with great success. Many of them likely had failures and struggled. By putting in a lot of time and effort, along with these other five essential tactics, you can become a successful realtor just like them. Here’s how.
1. Partnering With Other Agents
While partnering with the other agents may seem counterintuitive to making a name for yourself, it can actually be a great tactic. Let’s say you’re presented with a client that doesn’t quite fit the bill for your usual clientele. If you don’t want to take them on personally, you can still earn some money and prestige by introducing them to another agent. At the very least, you can earn some money by having them take care of the client instead. It’s always better to have half of something rather than nothing.
Partnering with other agents can also expand your client base. By working together, you can introduce clients to homes in your own community that they might not have considered before. If your partner knows you have homes that the client could be interested in, they can make that introduction, and you can have a sale that would have been unknown to you otherwise.
Having another agent work alongside you can also help boost your own name. This is especially important when you first start out. If you can partner with one of the other known realtors in the area, then you can start to gain attention to your own name. After a few years, you can break away from that partnership and stand on your own two feet.
2. Publicity Matters
In areas that are thick with realtors, you need to have an edge. How can you get your name out there ahead of your competitors? In the case of those who want to do it alone without any partnerships or working in a firm, then you need a publicist. These key relationships with journalists are the ticket to getting your name out to the public. Communities typically choose realtors that are successful in selling homes, who sell homes quickly, and whose names they know. They won’t be able to look you up if they don’t know that you exist.
A publicist can change that. Whether it’s through commercials, a social media page, or even a regular presence in the local newspaper, you can have your name in front of people from day one with a good publicist. They’re also pretty savvy about how much attention is too much attention. After all, you don’t want to saturate your presence with your clients. That might drive them away through sheer annoyance. Working with your publicist can help you understand just how much public attention is the right amount.
3. Team Up With Investors
Thanks to real estate investment, many are looking for lucrative opportunities in turnkey investments. The idea behind a turnkey investment is to buy a property, fix it up, and then sell it to an investor who can rent it out to tenants. The investor receives money and sometimes the turnkey company does, too. The article “Turn Key Rental Properties for Investment” from High Return Real Estate explains that using a reliable property management service allows you to invest in booming real estate markets without actually having to live near your properties. Because the idea is to churn out properties quickly, they need a reliable realtor. That’s where you come in. Look for investors and team up with them. You can typically find a lot of work that can make your name well-known among the local community.
4. Maintain Connections
Even though you sold a client their dream home doesn’t mean you should cut off connection entirely. Some day, they’ll likely need another house again. Or their family might need a trusted and reliable realtor. Take the time to get to know your clients. If they live in your local community, then you’ll likely see them often. If it’s possible, create close bonds with them. Know when their birthdays are or when their children’s birthdays are. You can send them birthday cards, anniversary cards, as well as listings of homes that are available.
You can send them valuable information, too, like market changes in the housing industry and just-sold notifications. These can help them keep an eye on the market. They may want to sell their home during a peak seller’s market. Since you’re feeding them that information, they’ll likely trust you to help them sell the house again.
By cultivating and maintaining your connections to all of your clients, you create customer loyalty. They’ll turn to you whenever they need a realtor. This can also extend to their younger family members as they grow up and move out of the house and into a place of their own.
5. Get Online
Finally, you need to have an online presence. Almost everyone does their searches for business online now. If you don’t have a website with all of your information on there, then you’re likely going to miss out on business. Besides just having a website, you should also create a blog. This can help drive your SEO and make your page listed before your competitor’s on Google. That’s a key strategy in areas where there are a lot of agents vying for clients and properties. By having a blog and website, clients can easily find you.
Invest In Yourself
Real estate is all about investment. For realtors, they need to invest in themselves in order to be a successful agent. These five essential tips can help you lay a strong foundation for your business. By investing in yourself and your business, you can be a successful realtor that everyone turns to for their real estate needs in your local community.