Influencer marketing offers many different ways to market and grow new and small businesses with tight budget constraints. This offers quick results, builds an audience fast, and brings promising results for new brands. This blog will explore 7 benefits you can avail yourself of while working with Instagram micro-influencers.
So, if you are looking to grow and scale your new brand, then this blog will help you decide whether to go with these micro-celebrities or not. Keep reading.
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Higher Audience Engagement
Micro-influencers are people or account with 10,000 to 100,000 followers on their social profiles.
Whether you are planning for a new product launch or looking to expand awareness for an existing product, micro-influencer campaigns can help you in a big way.
These campaigns generally produce better results than macro or mega influencer campaigns because they engage with their audience at a more personal level.
Since the audience size is small, they can respond to their comments with personalized messages and answer their queries rather than outsourcing the job to bots.
This is the reason their audience trusts them and follows their advice whether they are selling their stuff or promoting products of other companies and brands.
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Niche Communities
Micro-influencers can build niche communities – a smaller group of people interested in a particular topic or niche.
These people have high affinity than other larger-sized communities around a similar niche. They interact one-to-one and tend to build personal relationships by sharing experiences and expectations about a topic of common interest.
As a new brand or account, it is usually hard to attract people interested in a very specific topic or niche. It may take a considerable amount of time to get your footprint.
The more views a video gets in the initial hours after it is published, the more organic promotion it will get from the algorithm.
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Ideal for Small Budgets
Micro-influencer campaigns are very cost-effective since they cost less than getting popular influencer shoutouts. There are other factors that influence how much you are expected to pay for an influencer campaign.
A simple image post with text would cost less than a 60-seconds video. Also the nature of the audience, the niche you are targeting, and the potential of the revenue have impacts on the amount you would be paying for influencer shoutouts.
The number of followers is the most important factor when it comes to the cost of individual campaigns or shout-outs. Working with these micro-creators can help you stay within your budget while exceeding your marketing goals.
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Very Accessible
Another lucrative advantage of working with micro-influencers is that since they are new to the marketing game, they are more open to novel ideas, welcome constructive feedback, and even are comfortable with different payment models.
They want to grab every opportunity to learn and grow their brand. While these creators get a chance to monetize their small audience, new brands attract a niche group of people that may become their long-term customers, a win-win for both parties.
Moreover, these influencers usually manage themselves and cause fewer troubles for the partner brands. This maximizes the gains while keeping relationships strong.
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Willing to Work with Small Brands
Just like a new brand joining Instagram, micro-influencers have a small following and are willing to avail any opportunity that comes their way.
Since their following is very small and they are building their audience, it doesn’t hurt them to do a shoutout or campaign for a small brand.
On the contrary, as the audience grows influencers become very selective in doing sponsored content or running branded campaigns. They tend to go for popular brands that have plenty of social proof.
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Long-lasting Relationships
If everything goes well between the influencer and the business, then it may bud out into a long-lasting business relationship.
They may serve your brand as brand ambassadors while they grow their audience and gain more clout in their industry.
The cost will surely go up as the size of their audience increases, but you can still hit a fair deal leveraging the initial working relationships when they are just starting on the platform.
This is a two-way relationship. Influencers love to run multiple campaigns with a good brand they have enjoyed working with in the past. On the other hand, brands will not have to search for the perfect micro-celebrity every time they plan a product launch.
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High Trust within Their Niche
As we know that a recommendation from a friend or family member weighs more over a sponsored post. The reason is simple: we trust them and follow their advice. Just like most companies fully rely on applicant tracking systems because of the efficiency and convenience they provide.
Micro-influencers are considered opinion leaders in their tiny niche and their call-outs move their audience.
This is something you can not expect with a mega influencer with millions of followers. They have very few die-hard fans. Most of their followers are not deeply connected with their brand.
Micro-influencers have a deep connection with their followers who act upon their recommendations. This is something really hard to build. But with influencer marketing campaigns, any brand can tap into this enthusiastic fan base and achieve its marketing goals.
Final Words
Instagram offers a huge potential for marketers, influencers, and brands to build and grow their brands.
While organic methods take a considerable amount of time and effort to make a presence, there are paid strategies that squeeze that period.
Instagram is a preferred platform when marketers and businesses are looking into partnering with micro-influencer marketing campaigns.
This blog has covered 7 benefits that come along with these niche-focused campaigns and sponsored content. This strategy helps build a niche audience for new brands while promoting their products before a highly interested audience that is most likely to buy.
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