LinkedIn is considered one of the best social media platforms for professionals. LinkedIn is a professional networking platform that was launched in 2003. It is primarily used for professional networking, job searching, and career development.
At present, LinkedIn is not simply a place to search for jobs, but it can actually help you achieve your career and business goals. It’s a platform that can help you generate high-quality leads, and LinkedIn automation tools can be your best allies to do so.
To make the best of your LinkedIn account, you need to maintain a consistent presence on the platform. You need to increase your rate of engagement on LinkedIn to get its full advantage. However, most professionals are short of time which makes it impossible to engage with all their connections. In such a case, LinkedIn automation tools are the best options to use.
What is LinkedIn Automation?
It is challenging for most professionals and online marketers to maintain an active presence on LinkedIn as they are short of time. If you are a professional, chances are there that the condition is the same for you. That is where LinkedIn automation kicks in.
LinkedIn automation is the practice of making use of tools to automate activities that you don’t want to perform manually. It includes sending connection requests, text messages, and many more activities that help you stay connected and boost engagement.
What are LinkedIn Automation Tools?
LinkedIn automation tools are designed to mimic people’s behaviour and perform the activities for you on the platform. These tools offer you plenty of benefits, such as
- Enable you to run personalized advertising campaigns.
- Collect user data and use it to make the most out of your campaigns.
- Integrate the automation tools with other marketing tools to make your campaigns more effective.
- Automation tools help you to make advertising easy and achieve your business goals as soon as possible. They can help you generate high-quality leads for your business.
Best LinkedIn Automation Tools
Linked automation tools can help you use a personalized approach for all your interactions on the platform. You can use emails as well as other methods like text messages for communicating with your connections or connections of connections. The best thing about these tools is that they not only enable you to automate your tasks but also do plenty of intelligent groundwork.
For example, some tools enable you to see your previous communication before going to a meeting. Now let us explore some of the best LinkedIn automation tools available.
| Linkedin Automation tool | Pros | Cons |
| Octopus CRM | Endorse up to 7 skills at once, Compatible with Free, Premium, Sales Navigator, | Lacks authenticity |
| Dripify | video tutorials, drip campaigns, and integration, No technical skills are required | Downloading data is complex, and Mobile apps are not available. |
| LinkedIn Sales Navigator | Excellent profile navigation, Free thirty-day trial, Group messaging | No automation functionality, Limited starter plan |
| Expandi | Cloud-based, Mimics human behaviour, Hyper-personalized messaging | Few filters, annoying Safety mechanisms |
| Zopto | Advanced filters, Works on multiple accounts, Advanced A/B testing | You cannot cancel a campaign automatically. |
| We Connect
|
Easy to search target audience, Easy User interface, | Poor customer support. takes some time to learn its use. |
Octopus CRM
The Octopus CRM LinkedIn automation tool is specially built for LinkedIn that help you to reach out and connect with your target audience. You can send personalized text messages to others in your second as well as third-degree networks. The software also allows you to send bulk messages to your first-degree contacts. Octopus CRM can be your best ally when you aim to build high-quality lead generation funnels on LinkedIn.
Dripify
Dripify is an advanced LinkedIn automation platform that helps you create sales funnels within minutes. It is a cloud-based tool with advanced algorithms that help you to import leads from CSV files and build a foolproof prospecting sequence. You can also set the time intervals and triggers in its control panel. Users can integrate Dripify with CRM solutions to launch marketing campaigns.
LinkedIn Sales Navigator
While LinkedIn can be used for social media marketing to some degree, LinkedIn Sales Navigator offers you plenty of tools and filters. These filters allow you to further narrow down your search and find new customers. Moreover, it enhances your chances of conversion and segmenting from millions to the most relevant leads for your products or services.
Expandi
Expandi is a cloud-based tool that helps you improve your LinkedIn profile by creating personalized messages, connector campaigns, and making use of advanced targeting options. It is easy to set up as it comes with simple controls and an intuitive design. The tool comes with automated campaigns that are set perfectly and compliant with the LinkedIn safety rules. Moreover, you can create drip campaigns with follow-ups that trigger automatically when a prospect answers your messages.
Zopto
If you are working for a startup or you have a sales team and need qualified leads for your sales funnel, Zopto can be a great tool for you. Zopto is also a cloud-based tool that takes less than five minutes to set up. If you have a LinkedIn Premium or Sales Navigator account, you can use Zopto for lead generation.
Simply sign in for Zopto, and you will get access to a dashboard with insights and statistics of your lead generation campaigns. In addition to lead generation, it also helps you to capture new markets outside your LinkedIn network.
We Connect
WeConnect is a connect automation tool that allows you to grow your network on LinkedIn. It helps you to prospect, nurture, and close more leads than ever. Thanks to its powerful features like campaign manager, smart reply, and easy user management.
It comes with advanced reporting tools that help you to use the data for creating better iterations for your campaigns. You can search for an audience easily and remove the pending invitations with one click.
Is LinkedIn automation illegal?
No, the use of LinkedIn automation tools is not illegal, but using them can put you at a high risk of a banned account and may also damage your professional reputation. Although automation tools are not illegal, they can create certain risks for your account and reputation in your network. LinkedIn does not allow the use of all these automated tools that can manipulate its data.
Conclusion
LinkedIn could be the best social media marketing platform for your business. You can use these lead generation tools to get relief from the pain of publishing multiple posts for different clients across different time zones.
You should use an automation tool that enables you to customize your campaigns and maximize your reach without spammy intent. It will help you plan and publish your content quickly and provide you with insights into your marketing efforts to ensure that you are on the right track.
You may be interested in: Ways to Use LinkedIn to Power Your Business