Digital marketing was once a tough nut to crack, but with the introduction of many online tools, it’s now much easier to digest. With many webmasters and businesses out there all looking to achieve the same thing – becoming a leader in the industry they serve – it’s imperative they have the right digital marketing tools at their disposal. If you’re looking to take your marketing campaigns to the next level, it can’t be done without the right tools. Here are some of the best free digital marketing tools out there that could be the difference in ensuring your marketing campaigns success.
The three terms – digital marketing, online marketing, and Internet marketing – are often used interchangeably.
PPC Budget Waste Calculator
If PPC is your main source of obtaining traffic, it’s easy to spend a lot of money on traffic that doesn’t convert. PPC Budget Waste Calculator can help you save money on all your PPC campaigns. This tool will help you discover what traffic is converting and what isn’t, helping you take your campaigns forward in the future. According to recent reports, 75% of PPC campaigns waste more than 50% of their monthly budgets on non-converting traffic. There are many Free Digital Marketing Tools out there, but this one goes far beyond to help you save money on your PPC campaigns. You can obtain this tool and many other free digital marketing tools here.
Free SEO Audit
If you’re looking to optimize your website better for search, you’ll need to regularly audit your site to see what you can do better when it comes to SEO. This tool will give you good insight as to how your targeted keywords are performing but, more importantly, it will show you any errors your visitors are currently experiencing when visiting your website – which could cost you big time in the popular search engines if you do not solve them.
Hubspot – CRM
For a good Customer Relationship Management tool, you should consider Hubspot. Hubspot has been providing some of the best features as far as CRM software is concerned and, if you take customer service seriously, this is the tool for you. This is the ultimate tool that lets you track customer data, email subscriptions, and templates so you look more professional in your marketing methods.
If you’re one of those traditional digital marketers looking to take advantage of email marketing methods, you should consider the free features that MailChimp offers. Sign up forms, autoresponders, drip campaigns, beautiful sign up forms and much more are just some of the many features that MailChimp offers. MailChimp does come with a paid plan, but you shouldn’t require it if you stay under the 2,000-subscription limit. This makes for one of the best mail campaign managers out there, so you can build more email subscribers the easy way.
Grammarly is often overlooked by webmasters because it’s only a basic spell checker. However, the likes of Google have seriously clamped down on those websites with poor, unreadable content. A good piece of content that you provide to your visitors could easily be penalized simply because it has spelling errors. This tool is also great if you have numerous writers creating content for your site, as it can also check for plagiarism.
Moz Local – Listing Tool
When it comes to digital marketing, it’s important you have a presence not only in the popular search engines but also as many directories as possible. It’s just as important, however, that you choose your directories carefully, as many of them aren’t of decent quality or even provide any benefit to your site at all. With Moz Local at your disposal, you’ll easily be able to get listed in all of the popular search engines and directories with ease. What’s more, Moz Local can also provide insights as to how your website is fairing across all internet channels, making it much more effective to optimize.
Hootsuite – Social Media Marketing
If social media is your main priority when it comes to digital marketing, there aren’t many better tools out there than Hootsuite. Hootsuite can help you manage your social media platforms more efficiently, giving you more time to concentrate on other areas of marketing. It can help you monitor your feeds, publish posts automatically and even schedule them so they are posted in front of the right demographics at the right time.
There are thousands of free digital marketing tools out there, but if you’re looking to take your website and business to the top in the most cost-effective way possible, digital marketing tools do not get much better than the above. There are, of course, many other tools out there that you can take advantage of. However, if you’re looking for some of the most popular and effective tools out there for your marketing campaigns, the above will help you achieve your targets.