7 Best SaaS Tools for Online Businesses & Startups

Hundreds of SaaS tools are available online that help us in increasing retention and decreasing churn of our business. While there is a large selection, only some tools can provide actionable insights that could transform our business for the better. From optimizing the pricing to CRM, there is a tool tailored for all needs.

Tried-and-True Strategies for SaaS Businesses - 11

There are several reasons why SaaS tools are taking over. SaaS excludes the requirement to perform things manually, which often becomes time-consuming and leaves too much space for error. SaaS tools are straightforward to use and come with upgraded features. 

SaaS tools also help companies greatly in terms of maximizing their operating expenses since utilizing one may eliminate the need of hiring someone that needs health insurance and many employee benefits, among others.

The market for SaaS tools is remarkably diverse; apparently, devices are required for different tasks. So, here we are going to know about some of your favorite tools that cater to our particular needs:

Below provided are the seven best tools for online businesses and startups:

1. Rebrandly 

Rebrandly is a custom URL shortener to create branded links. A branded link is a short URL that incorporates your domain name. In this way, you can showcase your brand every time a link is shared.
Many direct benefits come with branded links: enhanced brand awareness, increased click-through rate, more message deliverability, link memorability and pronounceability. With branded links, you can improve your marketing and manage your links in order to get more conversions.

Many digital marketers use a URL shortener as this looks more aesthetically pleasing, especially in social media campaigns. Long-form URLs don’t look nice, especially if you put them on Instagram stories as a shop link.

2.  SendX

SendX is an intuitive and affordable email marketing software that will help you in automating things and provide you with free email templates for starting your newsletters and email campaigns.

You could also begin by designing, scheduling, and tracking your email campaigns. SendX equips you with an excellent answer that is going to help you in building your email list from scratch. It could also be done by designing email popup forms, online forms, and including the conversations.

Email marketing is crucial in expanding a business’ audience. Once this is accomplished, sales will automatically grow, and revenue will pour in. To fully maximize your marketing strategies, you can build the SaaS Sales Funnel for you to have a better understanding and measure the overall conversion success of your potential customers.

3.  SocialPilot

SocialPilot is one tool that will help you in finding the answer to all these questions and many more. It will be your one-stop address for maintaining all your social media elements.

It also has many outstanding characteristics like bulk scheduling, content discovery, and curation, comprehensive analytics that could be transformed to shareable reports, audience analytics, designing of engaging advertisements, social inbox, team management, etc.

4.  ExpertRec

ExpertRec is a completely feature packed search engine that could be attached to any website. With a variety of features, it assists organizations of all sizes, the main aim of ExpertRec is to deliver a customized search experience for its users. It performs this by equipping each website owner and online entrepreneur tools that favor and function for an extensive and robust search.

It is a solution that leans on fast test results, adds free experiences, and easy setup. A voice search option is also included with over 30 supported languages. It could also help customers finding what they need from a device with a multi-device-friendly interface.

You can set it up on your website in just a few minutes by simply inserting your preferences and other relevant information; you could also deliver a personalized search experience for your visitors. You could also provide a seamless experience that is going to help your visitors find what they are looking for without ads.

Many E-commerce entrepreneurs rely on this integration to help their customers navigate and use their store effectively. What’s also beneficial in using this SaaS tool is it provides a report for all customer queries. Therefore, you can understand what your market searches for, which is something you can utilize for your product research and development.

ExpertRec also able to help site users in finding the content format there looking for whether it is in PDF, Word, or Excel. This indexing continuous with the content behind your login pages. You can also provide your visitors with a quick and seamless search engine experience by offering them a voice-activated search engine option. It is an advantageous option for your readers to find content on your website without typing.

It provides you with complete control over your search engine from its structure to its appreciated composition. Having a good search engine increases content discovery and therefore conversions.

5.  Ahrefs

Ahrefs is an excellent place for you to be at it if you are clueless when it comes to SEO. Ahrefs has its own separate Facebook community where you could discover and gain insights from expert digital marketers and SEO professionals.

They also run their tutorials, blog articles, and learning elements for you so that you could instantly become an SEO specialist. You could perform competitor analysis to see the keywords for which your computer’s rank which pages offer the most traffic to their site and keywords that they rank, but you don’t.

While there are more backing monitoring tools out there in the market, Ahrefs also has some pretty unique tools such as keyboard explorer, content and backlink research, rank tracking, and web monitoring.

Today, SEO has become a formidable power in digital marketing. Many businesses rely on valuable content that is easily searchable on the world wide web, and Ahrefs is a tool many SEO experts utilize to help them push brands up the search ladder. 

6.  Trello

Trello is a go-to tool for streamlining and maintaining all your online retailing efforts. The best part about Trello is that you will save yourself from internal mail havoc that usually occurs in the workplace.

You don’t need to wait for someone to reply to your mail and send you an article outline to get started. Everything will be organized in one place, and you and your colleagues will save a lot of time and energy.

It also becomes more comfortable with Trello to maintain your content schedules, monitor marketing campaigns, track your progress, and communicate with your team effortlessly. You will also discover content marketing templates for free on Trello.

7.  HubSpot

HubSpot is an inbound marketing tool that will make your online marketing journey more comfortable and fun.

It will help you in attracting targeted traffic towards your web page via advertising and by providing you with real-time SEO advice and designing CTA’s your visitors couldn’t help but click. HubSpot uses landing pages for converting more visitors into qualified leads by engaging them for opting into email lists, webinars, free trials, and so on.

With HubSpot’s content management software you could obtain multi-language content creation that will suit the requirements of your audience analyze your content effectiveness by understanding which content types, sources, and campaigns are providing you the most leads.


The truth is help is required by everyone, especially when you are beginning. People can’t afford to waste all the time online marketing. There are many things to do from building a project, dealing with existing customer problems, and obtaining the right content for expanding your business.

These six tools are going to help you in saving your efforts, time, and energy. And who knows you may become an online marketing specialist in the process.

Interesting Related Article: “4 SaaS Growth Strategies That Will Increase Product Sales