When planning an event, it can be easy to overlook the most important aspect, branding. Event branding is extremely important because it helps you to build the right kind of relationship with your audience.
Getting the branding right at your event will promote who you are, build trust and loyalty and gain exposure for your brand.
You want the personality and heart of your brand to shine through during your event to encourage brand recognition, so that your attendees walk away remembering you for the right reasons.
Here are some tips on how to boost your branding during your next event:
Keep it consistent
There’s nothing that kills branding like inconsistency. You don’t want to confuse your audience about who you are as a company. It’s important that your branding is consistent throughout all of your communications. This means using the same visual elements such as logos, colours, fonts but also other aspects like tone of voice, values and persona.
Defining these brand elements is extremely important and by keeping them consistent in your messaging, you’re showing that you are reliable and true to your values and this builds brand trust.
Create a name and tagline
To make your event stand out and to really impress you need to come up with a memorable name for your event. It needs to be short, snappy, relevant and easy to remember. A play on words always goes down a treat.
A tagline can also add value to your event if it follows your mission and fits with your branding. Keep it simple, yet effective and think about what you’re offering your audience and how you want to portray this.
Brand recognition should be your long-term goal and to ensure this you need to make sure that your brand is recognisable through its consistent brand identity and that it sticks in the mind of your audience.
An effective way to do this is to give out branded merchandise at your event that clearly displays your branding. Items such as; branded pens, badge lanyards, bags, mugs and more will promote your brand and give something for your attendees to take away with them encouraging brand recognition.
Create an online presence
A fantastic way to bring your brand/event to life is creating visual content for social media channels. It’s an easy and cost-effective way of promoting your event and establishing brand presence.
Visual content on social media platforms creates more engagement than text-based content so investing in good visuals is something you might want to consider. Don’t forget to keep the branding consistent.
Don’t shy away from print
Despite everyone moving to digital, print isn’t totally dead. Don’t be afraid of creating posters and flyers for your event as it will only strengthen the message of your brand.
One more time, don’t forget to keep the branding consistent. Focus on colour, typography and composition and ensure that the imagery draws attention to your event but in a subtle and clever way.
I think it’s safe to say that the moral of this story is to keep your branding consistent. Whether it’s online, print or merchandise, it’s extremely important that your branding is constant across all communications. Make sure that everything is relevant to the event and the message you’re trying to send and you have the recipe for successfully promoting your brand at your next event.
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