Do you have a business? Are you using SEO to boost it?
This 2019, if you still aren’t using SEO, you better start now. SEO or search engine optimization is the vital element that will help build your brand’s authority, gain traffic, convert, increase sales and leads. However, you need to know that you can only reap these benefits if you know how to do SEO right.
If not, your business might be invisible to your target audience. When it comes to SEO, you always have to be updated. Google continuously updates its algorithms which means that what may be right in the past couple of years may not be applicable nowadays.
To help you get started with your business’ SEO, we have put together this guide.
So shall we get started?
Basics of SEO
SEO Outreach is the means of increasing your web page’s rankings in search engines. In doing so, your pages will show higher in the search results, thus increasing your site’s traffic.
The primary goal of SEO is to increase your site’s organic traffic. These are the number of visitors your site gets every time a user clicks on your link that’s shown on the search results. In comparison, paid traffic are those that result from ads. If you are starting up your business and pretty much new in SEO, it’s recommended that you focus more on your target area.
A lot of SEO nowadays mainly focus on the search engine of Google since it dominates as much as 90 percent of the web. But if you like, you can also optimize for Yahoo, Bing, Baidu and many more.
If you want to know what are the factors that affect the rankings of the search engine, the following are for Google:
- User Experience
Let’s take a look at these up close.
The web is mainly built on links. As a result, these are very important as ranking signals of SEO. There are three types of links that matter when it comes to SEO. These are:
- Outbound links – These are your pages’ links that go to external sources.
- Inbound links – These are links from other web pages that go to your site.
- Internal links – These are links to your site from your site.
So what do links have to do with anything? A lot.
Links help search engines find out if your contents are authoritative and relevant. If you have a web page that has a link from a reliable site, that link has more value compared to links coming from low-quality sites.
On the other hand, low-quality links can hurt your rankings, so you have to be careful. Because of this, many website owners disavow links that they think are toxic or bad for their rankings.
Content is king or as what most people say. These are more important than links. But you have to keep in mind that the quality and relevance of content are two of the most critical factors of rankings.
There are many ways to optimize your content. You have to know and understand the terms that most people are typing in the search boxes. This is referred to as search intent.
Aside from the search intent, studies show that your contents length is also vital. People have found that the contents with more than 2000 words are the ones that usually rank in the top 10 of search engines.
Not only that but longer content usually get more links. So be sure to include longer content in your strategy this 2019.
Thirdly, the user experience is the third-ranking signal that search engines check. What is this?
There are three main aspects to this. Search engines check a page’s user experience by looking at these three things:
- Bounce rate – This refers to the number of people that bounce after a short period after going to your site. What a quick bounce means is that the user did not find what they were looking for, so they quickly pressed the back button.
- Click through rate – Click through rate, on the other hand, refers to the number of people that visit a page from the search engine results page.
- Dwell time – Lastly, dwell time is how long people will stick around on your website after clicking on your link from the search engine results. The longer they stay, the better since this means that they have found what they were looking for.
These three are what mainly tells search engines how users are interacting with your website and how relevant is your content.
Some of the other ranking factors for SEO include domain age, accessible URLs, mobile friendliness, page speed, technical SEO and business information.
What are Keywords?
Remember when we mentioned, “terms that users put on search boxes”? These are also called keywords. These are what people are usually searching for. Keyword research, too, is all about learning what these terms are, so you, as the blog owner, can use them properly to optimize your SEO and content.
It can also help you know what topics your audience is searching for, understand what users want to know when they input keywords on search boxes, learn what keywords your competitors are targeting and so much more.
If you want to start with keyword research, you can begin by thinking of what visitors want to learn from you. You can create a spreadsheet to track all of the keywords that you can think of. You can use Google’s autocomplete to look for keywords or check the terms that show at the bottom under “Searches related to.”
You can also use the Google AdWords Keyword Planner to find some decent keywords.
Is SEO Important?
If you don’t try to do SEO for your site, you might as well be invisible to the whole world. If you want your target audience to know about you and boost your sales, give SEO a shot, and you’ll soon be doing a better business than before.
Interesting related article: “What is Search Engine Optimization?“