There are many ways to advertise your business. A simple and effective method is branded merchandise. Many people don’t realize it, but everyday products are excellent promotional materials that offer cost-effective marketing that promotes brands naturally.
What is Branded Merchandise?
When you put your logo on an item, it’s branded merchandise. A company can add its logo and message to virtually anything. For the best outcome, stick to articles relevant to the business.
Here are a few examples of matching the right products with brands:
- Pens for financial companies
- Calendars for fuel service providers
- Water bottles for businesses in the fitness industry
- Keychains for car dealerships
Of course, it doesn’t have to be everyday items. Get packages ready for an upcoming conference that will help attendees stay organized and see your logo throughout the event and when they review materials later back at home or the office. Examples include binders, folders, spiral notebooks, document wallets, and day planners.
It’s Cost-Effective Marketing
Companies need a complete marketing plan that includes different levels of advertising. One part of the strategy should be promotional material, such as mugs, pens, hats, t-shirts, grocery bags, notepads, and other branded items that provide a visible reminder of the company. With the proper planning, your company can secure bulk purchases that save money in the long run.
Branded Merchandise Promotes Company Recognition
Promotional items offer excellent exposure. Employees often use items daily, such as the travel mug they fill up at the local gas station with your brand’s logo or the lanyard they keep their name tag and keys attached to.
Clients and customers follow the same patterns.
For example, the community event T-shirt your company gave away last year is perfect for the soccer mom while she works out at the fitness center or runs errands. Everyone she greets and speaks to during her day sees your company name, logo and associates the brand with the positive event. This type of advertising is nearly impossible to replicate because it’s personal and genuine.
More Effective than Business Cards
Think of the money companies spend on business cards every year. These often end up in wallets, purses, on desks, in files, and many never see the light of day again. Branded merchandise provides more company recognition with more valuable products. Promotional items are used for years.
Nearly everyone can tell you about the one or two company coffee mugs in their kitchen or the collection of branded pens in their office drawer. All it takes is a glimpse of the logo to remind them of your products or services.
An essential part of any marketing campaign is branded promotional merchandise. It puts your company’s name and logo everywhere and even provides secondary, positive brand exposure when the hat, bag, mug, or T-shirt is passed onto a friend or relative. For more information about creating a promotional product line for your business, contact MXL Branded Merchandise.
Interesting related article: “What is Merchandise?”