Getting a customer to click on a banner depends a lot on the banner or the link. It may be hard to get an internet user to visit your site, but it is even harder to get the visitor to stay, buy or subscribe to your site. The landing page is used to convert first-time visitors.
Due to the importance of the landing page, digital marketers spend a lot of time honing their landing pages to fit their campaigns and their needs. Some landing pages aim to get visitors to subscribe to a newsletter, while other landing pages have offers or promotions, and still others convert the visitor to a buyer.
To make the process quicker and more effective, a lot of online entrepreneurs turn to clickfunnels software for support and learning. They are helpful in making the process of converting site visitors into buying customers.
Whatever the aim, there are several basic steps that the digital marketer uses in creating the landing page.
1. Use a landing page builder.
There are plenty of landing page builders online. Before you sign up or install one, consider what you want to happen, and take your skill level into account. Some page builders require some advanced skills. While other page builders have advanced features that you might want to consider. One major consideration is your content management system.
If you are using WordPress, there are plenty of plugins specifically designed for this platform. There are also page builders that only work for Joomla and Drupal, two other popular CMS. A page builder makes it easy to post content. However, some page builders are better at making landing pages. There are even some page builders that make it easy to send emails and newsletters. You have to take these into account when you choose your page builder.
2. Craft Appealing Content.
There are different kinds of content for different purposes. Some landing pages make use of different kinds of media to drive home the message. Still, others have content designed to keep the users occupied and stay on the website.
Your content is not limited to the text or the media you post. It includes the banner or text link that brought the visitor to your site. You should have a catchy headline, which is reinforced by the section headers. Your content should be clear, concise, authoritative, and entertaining. You should have attractive media (more of that below), and at every point, you should be closing your visitor.
3. Place Your Call to Action.
The call to action is not a request, but a strong suggestion for the visitor to take action, to subscribe, or click on the buy button. In sales, the CTA serves as the closing. You should always be closing. Your content should point towards a logical conclusion to close the visitor. Successful landing pages have three or more CTA. However, the number of CTAs on a site depends on the length of the page. If it is a short page that fits one screen, only one CTA is needed. If it is more than two screens in length, then you can have two or more CTAs.
The call to action is a trigger for other processes. Make sure that the information is captured and verified. It is best to have an email confirmation or a double opt-in feature to verify the signup or sale. With some mass mailing software, succeeding actions can be automated to make it easier for the admin to track subscribers.
4. Attract them with media.
You can attract visitors to the site with media. Specifically, if your media can turn viral, it would be a great attraction. Compelling media can also be placed on-site to keep the visitor occupied and make her decide to subscribe or buy. These media can be informative videos or webinars or even invite to events.
5. Website Features, other promotions, and a deadline.
Setting up a landing page is no different from an infomercial. The visitor goes to the site to read on information about a product or a service. They are given the product description and all the standard information about the promotion. However, before they decide, provide the visitor with a compelling reason to sign up. Inform them that there’s more. “Wait, there’s more,” works in landing pages as well as infomercials.
Provide more information and a promise of even more benefits when they sign up or buy. If you’re selling a product, you can give discounts to other items that are usually bought along with the first purchase.
After the visitor has signed up, give them another promotion. “One last thing,” is also an effective hook. After all the reasons piled up on the visitor, one last call wouldn’t hurt. He has already committed, then why not another one. At the same time, it makes it time-sensitive. They have to take action within a given time frame.
Building a landing page is relatively easy if you follow the first step and use a page builder. However, making an effective landing page requires some more marketing and more promotions.
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